Analysis of Management Strategies of Corporate Public Relation Crisis

Lixin Sun

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Analysis of Management Strategies of Corporate Public Relation Crisis

机译：企业公共关系危机管理策略分析

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Public relation crisis management has been an important research task in the modern management. Starting from the harms of the public relation crisis, the causes, management methods and principles of the public relation crisis are analyzed in this article. For public relation crisis management, enterprises should admit it timely so as to benefit from it.

机译：公关危机管理已成为现代管理中的重要研究任务。从公共关系危机的危害入手，分析了公共关系危机的成因，管理方法和原则。对于公共关系危机管理，企业应及时接受，以便从中受益。

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《International Journal of Business and Management》 |2010年第3期|共1页
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Lixin Sun;
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中图分类经济计划与管理;
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7. Analysis of Management Strategies of Corporate Public Relation Crisis [O] . Lixin Sun 2015

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Analysis of Management Strategies of Corporate Public Relation Crisis

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