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首页> 外文期刊>International Journal of Business and Management >Tourists’ Satisfaction with Cultural Tourism Festival: a Case Study of Calabar Carnival Festival, Nigeria
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Tourists’ Satisfaction with Cultural Tourism Festival: a Case Study of Calabar Carnival Festival, Nigeria

机译：游客对文化旅游节的满意度：以尼日利亚卡拉巴尔狂欢节为例

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摘要

This study investigated the relationship between tourists’ overall satisfaction and cultural festival attributes. The Calabar carnival festival was used as a case study. A Sample of 500 spectators were used for the study .Nine festivals attributes (organisation, promotion, facilities, shopping, facilitates, refreshment, food, infrastructure, environmental ambience and safety and security) were investigated out of which four showed significant relationship with overall satisfaction. Demographic variables revealed little or no dependence difference on overall satisfaction. No significance difference was found on the perception of cluster membership based on demographic variables. Only few behavioral variables show significant differences in perception of cluster member’s. The implication of findings on festival marketing was analyzed.
机译：这项研究调查了游客的整体满意度与文化节日属性之间的关系。以卡拉巴尔狂欢节为例。这项研究使用了500名观众作为样本。调查了9个节日的属性（组织，促销，设施，购物，便利，休闲，食品，基础设施，环境氛围以及安全和安保），其中四个显示出与总体满意度之间的显着关系。人口统计学变量显示总体满意度几乎没有依赖性。在基于人口统计学变量的聚类成员感知方面，没有发现显着差异。只有很少的行为变量显示出对集群成员的看法有显着差异。分析了调查结果对节日营销的影响。

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