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首页> 外文期刊>International Journal of Business and Management >Factors Influencing the Night Market Traders’ Performance in Malaysia
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Factors Influencing the Night Market Traders’ Performance in Malaysia

机译：影响马来西亚夜市交易者表现的因素

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摘要

This study was conducted to identify the factors affecting the night market traders’ sales performance. The factors examined were the financial resources, consumers’ tastes and preferences, product demands, business life span, and number of employees. This study tested seven hypotheses identified as the seven predictive factors influencing the performance of the night market traders’ sales. The major factors influencing the sales performance of the night market traders were found to be the number of employees and business life span. The findings of this study can be used by other researchers to conduct a comparative study in this area besides providing advisory services to traders and potential traders who wish to do business in night markets.
机译：进行这项研究是为了找出影响夜市交易者销售业绩的因素。考察的因素包括财务资源，消费者的口味和喜好，产品需求，业务寿命和员工人数。这项研究测试了七个假设，这些假设被确定为影响夜市交易者销售表现的七个预测因素。发现影响夜市商人销售业绩的主要因素是雇员人数和业务寿命。这项研究的结果可以供其他研究人员在这一领域进行比较研究，此外还可以为希望在夜市开展业务的商人和潜在商人提供咨询服务。

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