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首页> 外文期刊>International Journal of Business and Management >Purchase of Consumer Behavior in the Event of Natural Disasters, Shows New Cultural Values?
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Purchase of Consumer Behavior in the Event of Natural Disasters, Shows New Cultural Values?

机译：购买自然灾害中的消费者行为是否显示出新的文化价值？

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摘要

Specifically, this article is a pre-test to understand if a population considered individualistic, such as the Italian population, in the study carried out by Hofstede, in particular cases resulting from a shock, in other words from the advent of a natural disaster, highlight cultural values that were previously unidentifiable. A statistical analysis was conducted, through the administration of a questionnaire, via the web thanks to the use of social media such as facebook and whatsapp. The results of this pre-test that registered a number of 263 replies to the questionnaire, shows that the Italian population in the event of a natural disaster, shows a high cultural value, understood as a strong propensity to social and economic aid, identifying values collectivistic and no longer individualistic. However, this research work has many limitations that can be overcome through a more in-depth and complete analysis.
机译：具体来说，本文是一项预测试，旨在了解霍夫斯泰德（Hofstede）进行的研究是否将某些人群（例如意大利人群）视为个人主义人群，在特定情况下是由冲击导致的，换句话说，是自然灾害的来临，强调以前无法识别的文化价值。由于使用了诸如facebook和whatsapp之类的社交媒体，通过管理问卷，通过网络进行了统计分析。这项预测试的结果记录了263份问卷，表明意大利人在发生自然灾害时具有很高的文化价值，被认为是对社会和经济援助的强烈倾向，可以识别价值集体主义，不再是个人主义。但是，这项研究工作有许多局限性，可以通过更深入，更完整的分析来克服。

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