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Using Internal Marketing to Extract Value: An Empirical Study on the Algerian Private Health Organizations

机译:使用内部营销来提取价值:阿尔及利亚私人卫生组织的实证研究

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The aim of this study is to examine the relationship of the internal marketing with extracting value in the Algerian private health organizations. This study was conducted based on a psychometrically validated questionnaire which designed and distributed to a random sample of 169 Algerian private health organizations managers. 136 managers filled the questionnaire. Confirmatory Factor Analysis has been used as statistical methods to analyse the three developed hypotheses. In particularly, we found that: (a) Algerian private health organizations use internal marketing to extract value. (b) There is statistically significant relationship between “Internal Marketing (IM)” and “extract value” amongst the Algerian private health organizations (C) There is a statistically significant difference amongst the Algerian private health organizations toward extract value due to experience of organizations.
机译:这项研究的目的是检验内部营销与阿尔及利亚私人卫生组织中的提取价值之间的关系。这项研究是根据经过心理计量学验证的问卷进行的,该问卷设计并分发给169名阿尔及利亚私人卫生组织管理人员的随机样本。 136位管理人员填写了问卷。验证性因素分析已被用作统计方法来分析三个已发展的假设。特别是,我们发现:(a)阿尔及利亚的私人卫生组织使用内部营销来获取价值。 (b)阿尔及利亚私人卫生组织之间的“内部营销(IM)”和“提取价值”之间存在统计上的显着关系(C)阿尔及利亚私人卫生组织之间由于组织的经验在提取价值上存在统计上的显着差异。

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