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首页> 外文期刊>Human Factors and Ergonomics in Manufacturing & Service Industries >The Relationships among Internal Marketing, Job Satisfaction, Relationship Marketing, Customer Orientation, and Organizational Performance: An Empirical Study of TFT-LCD Companies in Taiwan
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The Relationships among Internal Marketing, Job Satisfaction, Relationship Marketing, Customer Orientation, and Organizational Performance: An Empirical Study of TFT-LCD Companies in Taiwan

机译：内部营销，工作满意度，关系营销，客户导向和组织绩效之间的关系：对台湾TFT-LCD公司的实证研究

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摘要

The thin film technology liquid-crystal displays (TFT-LCD) industry has become one of the main industries in Taiwan. In this research, we take Taiwanese TFT-LCD industrial companies as the research objects and try to identify the interrelationships among internal marketing, job satisfaction, relationship marketing, customer orientation, and organizational performance. Although these companies are classified as part of the manufacturing industry, it is suggested that their service components could be the focus of greater attention to enhance the success of their business operations. Analytical results indicate that internal marketing, job satisfaction, and customer orientation have significant influences on relationship marketing as well as the organizational performance of TFT-LCD manufacturing companies. Therefore, Taiwan TFT-LCD manufacturing companies need to implement relationship marketing continuously, increase employee job satisfaction, and inspire employees to become more customer oriented in order to increase productivity.
机译：薄膜技术液晶显示器（TFT-LCD）产业已成为台湾的主要产业之一。在这项研究中，我们以台湾TFT-LCD工业公司为研究对象，并试图确定内部营销，工作满意度，关系营销，客户导向和组织绩效之间的相互关系。尽管这些公司被归类为制造业的一部分，但建议将其服务组件作为提高业务运营成功率的重点。分析结果表明，内部营销，工作满意度和客户导向对关系营销以及TFT-LCD制造公司的组织绩效有重大影响。因此，台湾TFT-LCD制造公司需要持续进行关系营销，提高员工的工作满意度，并激发员工变得更加以客户为中心，以提高生产率。

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