...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Tourism management >The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees
【24h】

The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees

机译：文化一致性对内部营销实践和员工满意度关系的调节作用：对澳大利亚和台湾出生的旅游业员工的实证研究

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The role of internal marketing on building employee satisfaction has been empirically established. More than 200 internal marketing studies are evident in the literature yet few consider the role of an employee's own cultural background with no quantitative exploration to date. In response to this gap in the literature, this research seeks to understand whether cultural congruence (the degree to which an organisation meets an employee's cultural needs) moderates the internal marketing practice and employee satisfaction relationship in a culturally diverse work setting. A sample of 458 valid responses was received from English and Traditional Chinese online and face to face surveys of tourism employees in Australia who were both Australian and Taiwanese born. The data were analysed using confirmatory factor analysis and multi-group analysis. The results confirmed the positive internal marketing and employee satisfaction relationship. Further, this research contributes both applied and theoretical outcomes with empirical evidence establishing that cultural congruence can further strengthen the internal marketing and employee satisfaction relationship. Limitations and future research directions are outlined.
机译：内部营销在建立员工满意度方面的作用已通过经验确定。文献中有200多项内部营销研究是显而易见的，但很少有人考虑员工自己的文化背景的作用，而迄今为止尚未进行定量探索。针对文献中的这种差距，本研究旨在了解文化的一致性（组织满足员工的文化需求的程度）是否在文化上多样化的工作环境中缓和了内部营销实践和员工满意度之间的关系。我们从在线英语和繁体中文接收了458个有效回复的样本，并对澳大利亚和台湾出生的澳大利亚旅游业员工进行了面对面的调查。使用验证性因子分析和多组分析对数据进行分析。结果证实了内部营销与员工满意度之间的积极关系。此外，这项研究还为应用和理论成果做出了贡献，并通过经验证据证明文化一致性可以进一步加强内部营销和员工满意度之间的关系。概述了局限性和未来的研究方向。

著录项

相似文献

  • 外文文献
  • 中文文献
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号