...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International Journal of Business and Industrial Marketing >Prioritization of Tourism Strategies in Turkey Using a SWOT-AHP Analysis
【24h】

Prioritization of Tourism Strategies in Turkey Using a SWOT-AHP Analysis

机译：基于SWOT-AHP分析的土耳其旅游战略优先次序

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This paper aims to explore and analyze the internal and external factors of the tourism sector in Turkey, and define strategies according to these factors. SWOT, the acronym for Strengths, Weaknesses, Opportunities, and Threats analysis, is a commonly used tool for analyzing internal and external environments. This paper has two purposes; first of them is to define and to prioritize the strengths, weaknesses (internal factors); opportunities, threats (external factors) and their subfactors for tourism in Turkey. The second purpose is to determine and to evaluate the tourism strategies and prioritize them. The combination of SWOT and AHP methods are used in this paper. With using a package software the main factors, subfactors and the strategies have been prioritized and sensitivity analysis have been given for SWOT groups and strategy alternatives. To the authors’ knowledge, this will be the first study for tourism strategies which uses a SWOT-AHP analysis.
机译：本文旨在探索和分析土耳其旅游业的内部和外部因素，并根据这些因素制定策略。 SWOT是“优势，劣势，机会和威胁分析”的首字母缩写，是分析内部和外部环境的常用工具。本文有两个目的：首先是确定优势，劣势（内部因素）并对其进行优先级排序;土耳其旅游业的机会，威胁（外部因素）及其子因素。第二个目的是确定和评估旅游战略并对其进行优先排序。本文采用SWOT和AHP相结合的方法。通过使用软件包，可以对主要因素，子因素和策略进行优先级排序，并对SWOT组和策略替代方案进行敏感性分析。据作者所知，这将是第一个使用SWOT-AHP分析的旅游策略研究。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号