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首页> 外文期刊>International Journal of Business and Management >Impact of Corporate Social Responsibility (CSR) Practices on Consumer Behavior (with Reference to FMCGs in Tamil Nadu)
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Impact of Corporate Social Responsibility (CSR) Practices on Consumer Behavior (with Reference to FMCGs in Tamil Nadu)

机译：企业社会责任（CSR）做法对消费者行为的影响（参考泰米尔纳德邦的快速消费品）

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Business enterprises are traditionally known as engines for driving the economic performance of an entity, its success being measured in terms of high returns on equity and its contribution to the development of the society. The business enterprises get everything from the society for its survival and it is the obligation of the enterprise to return positive attitudes towards the society. If it fails to meet the expectations of the society, the society will punish the firm through their purchase behavior. Hence, the success of any business enterprise depends mainly on the ethical behavior of the enterprise towards the society . The Indian Government has made mandatory the CSR provisions and almost all the companies are actively engage in CSR activities. Fast Moving Consumer Goods (FMGCs) are the fastest growing industry in India and numbers of FMCGs companies are doing different CSR practices. Hence, it is essential to study about the impact of Corporate Social Responsibility practices on consumer behavior with reference to FMCGs in Tamil Nadu. For this, 600 responses were collected from selected corporations in TamilNadu by a structured questionnaire. Convenience sampling technique has been adopted to collect the primary data. The study concluded that there has been a positive impact among the consumers as the consumers in Tamil Nadu considered CSR in their purchase evaluation criteria, and they give much importance to CSR related products etc.
机译：传统上，商业企业被称为驱动实体经济绩效的引擎，其成功的衡量标准是较高的股本回报率及其对社会发展的贡献。商业企业为了生存而从社会获得一切，这是企业有义务对社会返回积极态度。如果它不能满足社会的期望，社会将通过其购买行为来惩罚企业。因此，任何企业的成功主要取决于企业对社会的道德行为。印度政府已强制执行企业社会责任条款，几乎所有公司都积极参与企业社会责任活动。快速消费品（FMGC）是印度增长最快的行业，许多快速消费品公司正在采用不同的CSR做法。因此，有必要参考泰米尔纳德邦的快速消费品，研究企业社会责任实践对消费者行为的影响。为此，通过结构化问卷从泰米尔纳德邦的选定公司中收集了600个答复。已采用便利采样技术来收集主要数据。该研究得出的结论是，由于泰米尔纳德邦的消费者在其购买评估标准中考虑了CSR，因此对消费者产生了积极影响，他们非常重视与CSR相关的产品等。

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