Research on Consumer Purchase Behavior Diffusion across Market Using Cellular Automata

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Research on Consumer Purchase Behavior Diffusion across Market Using Cellular Automata

机译：基于元胞自动机的跨市场消费者购买行为扩散研究

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The goal of this article is to offer new theoretical propositions to advance consumer behavior diffusion research and to provide a cellular automata method for diffusion modeling. We construct a cellular automata model (CAD) that captures the consumer learning mechanism in the purchase behavior diffusion which result in the new product diffusion. The results show that the cellular automata model successfully examined the purchase behavior diffusion on different products both in China and America to compare consumer behavior in different segmentation market for implication on new product marketing.

机译：本文的目的是提供新的理论命题，以推进消费者行为扩散研究，并提供一种用于扩散建模的元胞自动机方法。我们构建了一个细胞自动机模型（CAD），该模型在购买行为扩散中捕获了消费者的学习机制，从而导致了新产品的扩散。结果表明，元胞自动机模型成功地检验了中美两国不同产品的购买行为扩散，以比较不同细分市场上的消费者行为，从而对新产品营销产生了影响。

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《International Journal of Marketing Studies》 |2012年第5期|共1页
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1. Research on Consumer Purchase Behavior Diffusion across Market Using Cellular Automata [J] . International Journal of Marketing Studies . 2012,第5期

机译：基于元胞自动机的跨市场消费者购买行为扩散研究
2. Consumer Informedness And Diverse Consumer Purchasing Behaviors: Traditional Mass-market,trading Down, And Trading Out Into The Long Tail [J] . Eric K.Clemons, Guodong (Gordon) Gao Electronic commerce research and applications . 2008,第1a4期

机译：消费者知情和多样化的购买行为：传统的大众市场，低价交易和长尾交易
3. EFFECT OF REPEAT PURCHASE AND DYNAMIC MARKET SIZE ON DIFFUSION F AN INNOVATIVE TECHNOLOGICAL CONSUMER PRODUCT IN A SEGMENTED MARKET [J] . Sugandha AGGARWAL, Anshu GUPTA, Kannan GOVINDAN, Technological and Economic Development of Economy . 2014,第1期

机译：重复购买和动态市场规模对细分市场中创新技术消费品的扩散的影响
4. The Influence of Discussions in Virtual Communities on Consumers' Purchasing Behaviors in E-commerce: Implications for Trust Sources, Trust Building, and Consumer Purchase Intention [C] . Sun Yalin, Yang Xiaoping International Conference on Computer Sciences and Convergence Information Technology;ICCIT '09 . 2009

机译：虚拟社区中的讨论对电子商务中消费者购买行为的影响：对信任源，信任建立和消费者购买意愿的影响
5. A Novel Decision - Making Model of the Globalizing Consumer Behavior: Evidence from Chinese Middle - Class Consumers Who Purchase Luxury Goods from Overseas Markets [D] . Liu, Yang 2019

机译：全球化消费者行为的新型决策模型-来自中国中产阶级消费者从海外市场购买奢侈品的证据。
6. Attitudes vs. Purchase Behaviors as Experienced Dissonance: The Roles of Knowledge and Consumer Orientations in Organic Market [O] . María Hidalgo-Baz, Mercedes Martos-Partal, Óscar González-Benito -1

机译：态度与购买行为之间的经验失调：知识和消费者取向在有机市场中的作用
7. Research on Consumer Purchase Behavior Diffusion across Market Using Cellular Automata [O] . Yiping Luo, Gangling Chao, Lihua Chen, 2012

机译：基于元胞自动机的消费者购买行为在整个市场的扩散研究

Research on Consumer Purchase Behavior Diffusion across Market Using Cellular Automata

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