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首页> 外文期刊>International Journal of Preventive Medicine >AN ANALYSIS OF ELECTRONIC CIGARETTE AND CIGARETTE ADVERTISING IN US WOMEN’S MAGAZINES
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AN ANALYSIS OF ELECTRONIC CIGARETTE AND CIGARETTE ADVERTISING IN US WOMEN’S MAGAZINES

机译：美国女性杂志中的电子烟和香烟广告分析

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Background: Traditional cigarette advertising has existed in the US for over 200 years. Studies suggest that advertising has an impact on the initiation and maintenance of smoking behaviors.In recent years, electronic cigarettes (e-cigarettes) emerged on the market as an alternative to the traditional tobacco cigarette. The purpose of this study was to describe advertisements in popular US magazines marketed to women for cigarettes and e-cigarettes.Methods: This study involved analyzing 99 issues of 14 popular US magazines marketed to women.Results: Compared to advertisements for traditional cigarettes, advertisements for e-cigarettes were more often found in magazines geared toward the 31–40-year-old audience (76.5% vs.53.1%, P=0.011) whereas traditional cigarette advertisements were nearly equally distributed among women 31–40 and ?40 years. More than three-quarters of the e-cigarette advertisements presented in magazines aimed at the higher median income households compared to a balanced distribution by income for traditional cigarettes (P=0.033).Conclusions: Future studies should focus on specific marketing tactics used to promote e-cigarette use as this product increases in popularity, especially among young women smokers.
机译：背景：传统的香烟广告在美国已经存在200多年了。研究表明广告对吸烟行为的产生和维持有影响。近年来，电子烟（电子烟）作为传统烟草香烟的替代品出现在市场上。这项研究的目的是描述在美国销售给女性的香烟和电子烟的流行杂志中的广告。方法：这项研究涉及分析14种在美国销售的女性流行杂志的99期。结果：与传统香烟的广告相比，广告在面向31至40岁受众的杂志中，电子烟的使用率更高（76.5％对53.1％，P = 0.011），而传统香烟广告几乎平均分布在31至40岁和40岁以下的女性中。与传统卷烟按收入的均衡分配相比，杂志上四分之三的电子烟广告针对的是中等收入较高的家庭（P = 0.033）。结论：未来的研究应着重于用于促销的特定营销策略电子烟的使用，因为这种产品越来越受欢迎，尤其是在年轻女性吸烟者中。

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