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首页> 外文期刊>European Journal of Business and Management >Critical Analysis of Competitive Strategies on Performance and Market Positioning: A Case Study of Middle Level Colleges, in Mombasa County.
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Critical Analysis of Competitive Strategies on Performance and Market Positioning: A Case Study of Middle Level Colleges, in Mombasa County.

机译：绩效和市场定位竞争策略的批判性分析：以蒙巴萨县中层大学为例。

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Today, service organizations are shifting their focus from “transactional exchange” to “relational exchange” for developing mutually satisfying relationship with customers. Extended relationships are reported to have a significant impact on transaction cost and profitability, and customer lifetime value. Serving the customers, in true sense, is the need of the hour as the customer was, is and will remain the central focus of all organizational activities. An institution’s competitive behavior is an important area for any manager, director, principal, and policy makers. Among the explanations of firms' behavior is Michael Porter's Generic model. The researcher has presented this model in comparison with Porter’s five competitive forces of the industry. In the researchers’ comparative discussion, the use of Porter's model to evaluate firms' competitive behavior is supported. The major aims of the study was to identify and analyze the competitive strategies adopted by the Middle Level Colleges in Mombasa County, and whether they enhance performance and help in attaining market position. And lastly to determine the challenges faced by these colleges when implementing competitive strategies. In this study the target population encompassed colleges located in Mombasa County amounting to 33% of the total population of 62 MLCs The focus has been on 6 public and 14 private colleges that offer both university and non university courses. A semi-structured questionnaire consisting of closed and open-ended questions was used to collect data using the drop and pick method. The data collected was processed by first editing, coding, classifying and tabulation. The researcher analyzed the data processing with the aid of Microsoft excel 2007-integrated package and the SPSS software. Some recommendations that the study made includes the imposition of manager’s originality and creativity. Constant improvement, what the Japanese call Kaizen, is the only way a firm would sustain its long term competitive advantage and success. It is necessary for managers/ directors to develop strategies having unique details and deviations from the studied approaches to obtain superior performance.
机译：如今，服务组织正将重点从“交易交换”转移到“关系交换”，以发展与客户的相互满意的关系。据报道，扩展关系对交易成本和获利能力以及客户生命周期价值具有重大影响。从真正意义上说，为客户提供服务是需要小时的需求，并且现在并将永远是所有组织活动的重点。对于任何经理，董事，负责人和政策制定者来说，机构的竞争行为都是重要的领域。关于企业行为的解释之一是迈克尔·波特的通用模型。研究人员将这种模型与波特的五种行业竞争力进行了比较。在研究人员的比较讨论中，支持使用波特模型评估公司的竞争行为。该研究的主要目的是确定和分析蒙巴萨县中级大学采用的竞争策略，以及这些策略是否能提高绩效并帮助获得市场地位。最后，确定这些大学在实施竞争策略时面临的挑战。在这项研究中，目标人群包括位于蒙巴萨县的大学，占62个MLC总数的33％。重点是提供大学和非大学课程的6所公立和14所私立大学。使用拖放式选择方法，使用由封闭式和开放式问题组成的半结构问卷来收集数据。通过首先编辑，编码，分类和制表来处理收集的数据。研究人员借助Microsoft excel 2007集成包和SPSS软件分析了数据处理。研究提出的一些建议包括施加经理的原创性和创造力。持续改进（日本人称为Kaizen）是企业保持其长期竞争优势和成功的唯一途径。经理/主管有必要制定具有独特细节并与所研究方法背离的策略，以获得卓越绩效。

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