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首页> 外文期刊>European Journal of Business and Management >Dispositional and Situational Antecedents of Consumer’s Impulse Buying Behavior
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Dispositional and Situational Antecedents of Consumer’s Impulse Buying Behavior

机译：消费者冲动购买行为的性格和情境前提

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Impulse buying is a well-known fact. With the increase in internet users and growth in e-commerce, consumers have more opportunities for impulse buying. Over $4 billion US economy is based on impulse buying. This study explored the direct and indirect effects of dispositional variables (Impulse buying tendency, Shopping excitement trait and Lack of self-control) and situational variables (Time availability and Money availability) on consumers’ impulse buying behavior. Moreover, the mediation role of impulse buying tendency between dispositional and impulse buying behavior, and situational variables and impulse buying behavior has also been analyzed. The hypotheses were tested using partial least square-structural equation modeling (PLS-SEM). The results confirmed the direct effects of antecedents on impulse buying behavior. Whereas, the mediation role of impulse buying tendency is only confirmed between shopping excitement trait and impulse buying behavior. The findings have important managerial implications.
机译：冲动购买是众所周知的事实。随着互联网用户的增加和电子商务的增长，消费者有更多的冲动购买机会。超过40亿美元的美国经济是基于冲动性购买。这项研究探讨了配置变量（冲动购买倾向，购物兴奋性和缺乏自我控制）和情境变量（时间可用性和货币可用性）对消费者冲动购买行为的直接和间接影响。此外，还分析了冲动购买倾向在倾向性和冲动购买行为之间的中介作用，以及情境变量和冲动购买行为之间的关系。使用部分最小二乘结构方程模型（PLS-SEM）检验了假设。结果证实了前因对冲动购买行为的直接影响。而冲动购买倾向的中介作用仅在购物兴奋性与冲动购买行为之间得到证实。这些发现具有重要的管理意义。

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