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首页> 外文期刊>European Journal of Business and Management >Relational Capital: An Imperative for Effective Service Localization
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Relational Capital: An Imperative for Effective Service Localization

机译：关系资本：有效服务本地化的当务之急

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This paper addressed the relationship between relational capital and effective service localization. As a review, the paper discussed literature on three main concepts – relational capital, service localization and effective service localization. Effort was made to distinguish between service localization and effective service localization of telecom multinationals in Nigeria. The findings reveal that a generality of studies identify relational capital as providing the required knowledge-base and resources for effectively localizing firm’s services. In conclusion it was stated that relational capital is imperative and enhances the extent to which firms are able to understand and appreciate the uniqueness of their foreign operational contexts, meet with the social and economic requirements of such a context and as such be consistent in their service to their foreign markets or operational contexts.
机译：本文探讨了关系资本与有效服务本地化之间的关系。作为回顾，本文讨论了有关三个主要概念的文献：关系资本，服务本地化和有效服务本地化。努力区分尼日利亚电信跨国公司的服务本地化和有效服务本地化。研究结果表明，一般性研究将关系资本确定为提供必要的知识库和资源，以有效地本地化公司的服务。最后，有人指出，关系资本势在必行，并提高了企业能够理解和欣赏其外国经营环境的独特性，满足这种环境的社会和经济要求并在其服务中保持一致的程度。他们的国外市场或运营环境。

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