...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>European Journal of Business and Management >Determinants of Retail Service Quality: An Exploratory Factor Analysis Approach in Supermarket Context
【24h】

Determinants of Retail Service Quality: An Exploratory Factor Analysis Approach in Supermarket Context

机译：零售服务质量的决定因素：超市背景下的探索性因素分析方法

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The world is getting hyper-competitive and consumer trends are evolving in quality traits, hence the Retail Service Quality (RSQ) has become one of the most popular areas of academic investigation. For that reason, this paper seeks to identify empirically the factors which influence the Retail Service Quality of supermarket in the Sri Lankan context. In order to explore the determining factors of RSQ, exploratory factor analysis has been used to analyze the data. The sample of this study comprised 500 customers of selected supermarkets in Jaffna and the data was collected through a self-administered questionnaire which was designed from previously validated scales. At the same time, this questionnaire was constructed with 30 retail service quality items covering 5 RSQ dimensions. The findings suggest that, five identified factors/components are significantly influence on RSQ in the supermarket industry in Jaffna Sri Lanka. Further, the study empirically proved personal interaction, convenience, problem solving, policy, and appearance are the main motivators of RSQ in the customers’ view which have been detected by exploratory factor analysis. Further, results revealed that dimensions extracted from the analysis accounted for 57.630 percent of the total variance. Moreover, the research provides insight into the development of measures for RSQ, and the relationships between RSQ and its determinants.
机译：世界正变得竞争异常激烈，并且消费者的品质特征也在不断发展，因此，零售服务质量（RSQ）已成为学术研究中最受欢迎的领域之一。因此，本文试图从经验上确定影响斯里兰卡背景下超市零售服务质量的因素。为了探索RSQ的决定因素，探索性因素分析已用于分析数据。这项研究的样本包括贾夫纳（Jaffna）某些超级市场的​​500名顾客，数据是通过自行管理的问卷收集的，该问卷是根据先前验证的量表设计的。同时，该问卷由30个零售服务质量项目构成，涵盖5个RSQ维度。研究结果表明，在贾夫纳斯里兰卡的超市行业中，五个已确定的因素/组成对RSQ有显着影响。进一步，该研究从经验上证明，通过探索性因素分析发现，个人互动，便利，问题解决，政策和外表是客户认为RSQ的主要动机。此外，结果表明，从分析中提取的维数占总方差的57.630％。此外，该研究还为RSQ措施的开发以及RSQ及其决定因素之间的关系提供了见识。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号