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首页> 外文期刊>European Journal of Business and Management >The Effectiveness of Strategy Implementation on Organizational Performance: A Case Study of Clothing Retail Outlets in Zimbabwe
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The Effectiveness of Strategy Implementation on Organizational Performance: A Case Study of Clothing Retail Outlets in Zimbabwe

机译：战略实施对组织绩效的有效性：以津巴布韦服装零售网点为例

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Over the past decade, the clothing retail outlets in Zimbabwe were characterised by signs of distress, scaling down operations and closure of some shops, even though they had strategies in place. Strategy implementation was neglected, and treated as an after-thought despite strategic planning. This study evaluated the effectiveness of strategy implementation in the clothing retail outlets in Zimbabwe. The research involved identifying key success and failure factors on strategy implementation and established the relationship between strategy implementation framework and organizational performance. A positivism approach was used which emphasized the independency of the researchers as observers. Causal research design was employed. Questionnaires and interview schedules were used as research instruments for data collection. The data collected was analysed using SPSS descriptive data analysis. The study discovered the existence of many barriers to strategy implementation and these ultimately impeded organizational performance. The conclusion was that strategy implementation was ineffective resulting in a high failure rate. The majority of the recommendations made emphasized on paying attention to internal factors as key to the success of strategy implementation, continuously scanning of the environment and evaluating the implementation process. The researchers suggest a further study on intra-organizational factors that influence strategy implementation in the clothing retailing sector.
机译：在过去的十年中，津巴布韦的服装零售店的特征是陷入困境，缩减经营规模并关闭了一些商店，尽管他们已经制定了策略。忽略了战略实施，尽管进行了战略规划，但仍被视为事后思考。这项研究评估了在津巴布韦的服装零售店实施战略的有效性。该研究涉及确定战略实施中的关键成败因素，并建立战略实施框架与组织绩效之间的关系。使用了实证主义的方法，强调研究者作为观察者的独立性。使用因果研究设计。问卷和访谈时间表被用作数据收集的研究工具。使用SPSS描述性数据分析来分析收集的数据。该研究发现存在许多战略实施障碍，这些障碍最终阻碍了组织绩效。结论是，战略实施无效，导致失败率很高。提出的大多数建议都强调要注意内部因素，这是成功实施战略的关键，要不断扫描环境并评估实施过程。研究人员建议对影响服装零售业战略实施的组织内部因素进行进一步研究。

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