• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>European Business & Management >Ethical Dimension of Bank Services Marketing in Nigeria: An Empirical Investigation
【24h】

Ethical Dimension of Bank Services Marketing in Nigeria: An Empirical Investigation

机译：尼日利亚银行服务营销的道德维度：一项实证研究

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This study examines the causes of unethical behavior in the marketing of banking services in Nigeria. The study adopts a survey design and uses structured questionnaire to elicit information from respondents. It focuses on banks in the south-south and south-eastern regions of Nigeria. From each of the regions two state capitals were judgmentally selected. Ten out of the 24 banks currently operating in the country with branches within these regions were included in the study. Using Raosoft sample size calculator, a sample of 173 was drawn from the total staff strength of 313 of these banks' 35 branches within the region. Inferential and descriptive statistics were applied in data analysis and results led to the conclusion that personal, organizational and societal factors play prominent roles in fostering unethical behavior in bank services marketing. The study therefore recommends a downward review of marketing targets for bank staff by the various bank boards of directors.
机译：这项研究探讨了尼日利亚银行服务营销中不道德行为的原因。该研究采用调查设计，并使用结构化问卷从受访者中获取信息。它侧重于尼日利亚的南南和东南地区的银行。从每个地区中，有两个州的首都被有选择地选出。该研究包括目前在该国经营的24家银行中的10家，这些银行在这些地区设有分支机构。使用Raosoft样本量计算器，从该地区35家银行中313家的总员工人数中抽取了173个样本。推论性和描述性统计应用于数据分析，结果得出结论，个人，组织和社会因素在银行服务营销中促进不道德行为方面起着重要作用。因此，该研究建议各银行董事会对银行职员的营销目标进行向下审查。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号