Social Responsibility as a Driver of Breweries' Corporate Reputation

Janis Strautmanis

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Social Responsibility as a Driver of Breweries' Corporate Reputation

机译：酿造啤酒企业声誉的社会责任

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One of the most efficient instruments in the hands of management is a corporate social responsibility program carried out by companies. By exercising different social responsibility activities, the company is demonstrating to society that it is not just 'a money making machine' and that the company is fully aware of its responsibility for production, and its consequences on society on the whole as well as the environment. Therefore, it is crucial to find out the following: what is the evaluation of a beer brewer's corporate reputation, the effect of financial results on the corporate reputation and why corporate reputation management should receive as much attention as other business risks. The goal of the research is to determine the corporate social responsibility experience of the biggest Latvian beer producing companies and the methods they use. The research uses quality research methods, case studies, it analyzes economic activity of companies and measures third parties' corporate reputation and sustainability evaluations. The principal contribution of this paper is that it provides important insights into the development of efficient strategies to enhance corporate reputation through CSR.

机译：管理方面最有效的手段之一是公司执行的企业社会责任计划。通过开展不同的社会责任活动，该公司向社会证明，这不仅是“赚钱的机器”，而且该公司充分意识到了其生产责任，对社会整体以及环境的后果。。因此，关键是要找到以下内容：啤酒酿造商的企业声誉评估是什么，财务结果对企业声誉的影响，以及企业声誉管理为何应像其他业务风险一样受到重视。研究的目的是确定最大的拉脱维亚啤酒生产公司的企业社会责任经验及其使用的方法。该研究使用高质量的研究方法，案例研究，分析公司的经济活动并衡量第三方的公司声誉和可持续性评估。本文的主要贡献在于，它为开发有效战略以通过企业社会责任提高企业声誉提供了重要见解。

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《European Business & Management》 |2016年第2期|共10页
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Janis Strautmanis;
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中图分类世界各国经济概况、经济史、经济地理;
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1. The (in)congruence of measures of corporate social responsibility performance and stakeholder measures of corporate social responsibility reputation [J] . Yang Yoori, Stohl Cynthia Corporate Social Responsibility and Environmental Management . 2020,第2期

机译：企业社会责任绩效测度与利益相关者企业社会责任声誉测度的一致性
2. The (in)congruence of measures of corporate social responsibility performance and stakeholder measures of corporate social responsibility reputation [J] . Yang Yoori, Stohl Cynthia Mathematical research letters: MRL . 2020,第2期

机译：（in）的企业社会责任绩效措施和利益攸关方占企业社会责任声誉的措施
3. Exploring the drivers of corporate reputation integrated with a corporate responsibility perspective: some reflections in theory and in praxis [J] . Maria-Gabriella Baldarelli, Sabrina Gigli Journal of management & governance . 2014,第2期

机译：探索与企业责任视角相结合的企业声誉驱动力：理论和实践的一些反思
4. Research on the Relationship between Corporate Social Responsibility Characteristics and Corporate Double Reputation - Based on the adjustment effect of social media capabilities [C] . Xiaochun Ge, Mengqi Zhao International Conference on Economic Management and Green Development . 2019

机译：企业社会责任特征与企业双重声誉关系研究 - 基于社交媒体能力调整效应
5. A comparison of the source, media format, and sentiment in generating source credibility, information credibility, corporate brand reputation, purchase intention, and social media engagement in a corporate social responsibility campaign presented via social media [D] . Byrum, Kristie Leah. 2014

机译：在通过社交媒体展示的企业社会责任运动中，在生成来源信誉，信息信誉，企业品牌声誉，购买意愿和社交媒体参与方面，对来源，媒体格式和情感进行比较
6. Ethical leadership corporate social responsibility firm reputation and firm performance: A serial mediation model [O] . Nguyen Thi Thao Nguyen, Nguyen Phong Nguyen, Tu Thanh Hoai 2021

机译：道德领导企业社会责任坚定的声誉坚定的绩效：串行调解模型
7. MEASURING PERFORMANCE IN TERMS OF THE SOCIAL DIMENSION OF CORPORATE RESPONSIBILITY TO EXTERNAL STAKEHOLDERS – SELECTED ISSUES Abstract: Purpose – to present social context of corporate responsibility and the scope of the actions taken by companies in this area to external stakeholders, which include contractual and contextual stakeholders, as well as to propose performance measures in this area. Design/Methodology/Approach – the paper is based on analysis of the literature, the method of analysis of the sources was used. Findings – the article focuses on the social dimension of corporate responsibility and the measurement of its performance in this area. Originality/ Value – article presents an own proposal of set of achievements’ measures in the area of the social nature of corporate responsibility Keywords: corporate social responsibility, social area, performance measurement, stakeholders [O] . Elżbieta Jaworska 2015

机译：衡量外部利益相关者的企业责任的社会维度的表现 - 选定问题摘要：目的 - 以企业责任的社会背景以及本领域公司所采取的行动范围，包括合同和上下文的利益攸关方以及提出该领域的绩效措施。设计/方法/方法 - 本文基于对文献的分析，使用了源的分析方法。调查结果 - 文章侧重于企业责任的社会维度和在该地区的表现的衡量。原创性/价值 - 文章在公司责任的社会性质领域提出了一套成就措施的关键词：企业社会责任，社会责任，社会领域，绩效衡量，利益相关者

Social Responsibility as a Driver of Breweries' Corporate Reputation

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