• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Global Media and China >Popularizing party journalism in China in the age of social media: The case of Xinhua News Agency:
【24h】

Popularizing party journalism in China in the age of social media: The case of Xinhua News Agency:

机译：在社交媒体时代在中国普及党的新闻：以新华社为例：

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The phenomenon of the “popularization” of journalism has become widespread in the process of media marketization, globalization and digitalization. This phenomenon has been studied mostly in the Anglo-American context. This article instead draws attention to China, where the tendency toward popularizing (party) journalism is also occurring but taking a rather different form. It focuses on the case of Xinhua News Agency—the pioneer as well as the most representative case of traditional party journalism in the country. The article considers to what extent Xinhua’s online media content concerning the ruling party since 1949—the Communist Party of China—has been popularized both in terms of content and style. The changes to online media content made by Xinhua are indicative of the extent to which it is possible to combine the status of a state-owned central news organization with a new journalistic orientation that seeks to make the messages from and about the party more appealing to technology-savvy and entertainment-driven audiences in the new media environment in mainland China.
机译：新闻的“大众化”现象在媒体市场化，全球化和数字化的过程中已经广泛传播。这种现象主要是在英美背景下进行的。相反，本文将注意力转移到中国，在中国也正在发生（党）新闻普及的趋势，但形式却大不相同。它着重于新华通讯社的案例，这是中国传统党新闻的开创者和最具代表性的案例。本文考虑了自1949年以来新华社有关执政党（中国共产党）的在线媒体内容在内容和风格上都得到了普及。新华社对在线媒体内容所做的改变表明，国有中央新闻机构的地位可以与新的新闻方向相结合的程度，该方向旨在使来自党和党的信息更具吸引力。在中国大陆新媒体环境中精通技术和娱乐的受众群体。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号