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#NBCFail: A qualitative review of the shared experience as a social movement

机译：#NBCFail：对共享经验作为社会运动的定性审查

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The XXX Olympic Games in London, England was the most-watched event in U.S. television history, with more than 219 million viewers tuning in during the Games. However, the National Broadcasting Corporation (NBC) elected to show a number of events to U.S. audiences in prime time via tape delay, rather than broadcasting them live. As a result NBC encountered a great deal of criticism about its coverage, particularly on the online microblogging site Twitter. This research surveyed a sample of Twitter users who participated in the Twitter protest via the #NBCFail hashtag, to understand how being part of a shared protest affected their feelings about the Olympics, and NBC, both during, and several months after, the Olympic Games. The results suggest the feelings of #NBCFail participants were amplified significantly by being part of a movement, and that the protest network, while dormant outside of the Games, could be reactivated very quickly, with more participants, in future Olympics.
机译：在英国伦敦举行的第XXX届奥运会是美国电视历史上收视率最高的赛事，奥运会期间吸引了超过2.19亿观众。但是，美国国家广播公司（NBC）选择在黄金时段通过录像带延迟向美国观众展示一些活动，而不是现场直播。结果，NBC对其报道遭到了很多批评，特别是在在线微博网站Twitter上。这项研究对通过#NBCFail标签参加Twitter抗议的Twitter用户样本进行了调查，以了解参与共享抗议的方式如何在奥运会期间以及奥运会后的几个月内影响他们对奥运会和NBC的感受。结果表明，＃NBCFail参加者的感觉通过参与运动而得到了极大的放大，并且抗议网络虽然在奥运会期间处于休眠状态，但在未来的奥运会中，可以通过更多的参加者迅速恢复。

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