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ISIS vs. the U.S. government: A war of online video propaganda

机译：ISIS与美国政府：一场在线视频宣传大战

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The Islamic State of Iraq and Syria (ISIS) relies heavily on propaganda in the form of videos distributed over social media to recruit supporters and new members to its cause, including from the U.S. The U.S. government has countered with anti-ISIS propaganda videos; however, sources claim that the U.S. is losing the propaganda war. We evaluate that claim through a comparative multimodal content analysis of the ISIS video Flames of War and the videos posted in response on the U.S. Department of State’s (USDS) Think Again Turn Away YouTube channel. Our findings shed light on some of the reasons why the USDS anti-propaganda videos are less rhetorically effective than the ISIS videos, including a one-dimensional narrative, a stance that could appear inauthentic, and a lack of sensitivity to Islamic culture. In concluding, we advance recommendations that the USDS could follow to strengthen its online propaganda defense against ISIS, and extend the implications of our findings to other social media fronts where the ISIS vs. USDS propaganda war is being waged.
机译：伊拉克和叙利亚伊斯兰国（ISIS）严重依赖宣传，其形式是在社交媒体上分发的视频，以招募支持者和新成员加入其事业，包括美国政府。但是，消息人士称，美国正在输掉这场宣传战。我们通过对ISIS视频《战争的火焰》和在美国国务院（USDS）的《 Think Again Turn Away》 YouTube频道上进行回应的视频进行比较性多模式内容分析，评估了这一说法。我们的发现揭示了USDS反宣传视频在口头上不如ISIS视频有效的一些原因，包括一维叙事，可能显得不真实的立场以及对伊斯兰文化缺乏敏感性。最后，我们提出建议，建议USDS可以加强对ISIS的在线宣传防御，并将我们的发现的影响扩展到进行ISIS与USDS宣传战争的其他社交媒体战线。

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