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With or without you: Connected viewing and co-viewing Twitter activity for traditional appointment and asynchronous broadcast television models

机译：无论您有没有，都可以：通过链接查看和共同查看Twitter活动，以进行传统约会和异步广播电视模型

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摘要

Social networking services like Twitter have changed the way people engage with traditional broadcast media. But how social is “second screen” activity? The purpose of this study is to determine if patterns of connected viewing (augmenting television consumption with a second screen) and co-viewing (watching television together) are different for traditionally broadcast, “appointment” television shows versus streaming, asynchronous television releases. This study explores this phenomena of “co-connected viewing” — a combination of connected and co-viewing — on Twitter for four programs that were all released within seven days of each other: Parks and Recreation, Downton Abbey, House of Cards , and Unbreakable Kimmy Schmidt . Complete datasets (over 200,000 tweets) from 72 hours’ worth of Twitter activity for four television programs, two traditional and two streaming, were collected and analyzed. In terms of co-connected viewing, the study found that despite radically different broadcast models and corresponding shapes in Twitter activity, the ratios of social to non-social tweets were nearly identical. Additionally, the study found that the asynchronous, streaming Netflix shows saw more engagement from active Twitter users. Finally, implications are discussed for viewers, fans, advertisers, and the television industry, as well as directions for future research.
机译：像Twitter这样的社交网络服务已经改变了人们与传统广播媒体互动的方式。但是“第二屏”活动的社交性如何？这项研究的目的是确定传统的广播，“约会”电视节目与流式异步电视发行的连接观看（增加第二屏电视消费）和共同观看（一起观看电视）的模式是否不同。这项研究探讨了在Twitter上针对四个程序的“共同观看”（联合和共同观看的组合）现象，它们在彼此之间的7天之内全部发布：公园与娱乐，唐顿庄园，纸牌屋和坚不可摧的Kimmy Schmidt。收集并分析了来自72个小时的Twitter活动的完整数据集（超过200,000条推文），这些活动涉及四个电视节目（两个传统节目和两个流媒体节目）。在关联观看方面，研究发现，尽管Twitter活动的广播模式和形式各不相同，但社交与非社交推文的比率几乎相同。此外，研究发现，异步流式Netflix节目显示，活跃的Twitter用户参与度更高。最后，讨论了对观众，粉丝，广告商和电视行业的影响，以及未来研究的方向。

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