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Transaction costs, privacy, and trust: The laudable goals and ultimate failure of notice and choice to respect privacy online

机译：交易成本，隐私和信任：值得称赞的目标，通知和选择网上尊重隐私的最终失败

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摘要

The goal of this paper is to outline the laudable goals and ultimate failure of notice and choice to respect privacy online and suggest an alternative framework to manage and research privacy.? This paper suggests that the online environment is not conducive to rely on explicit agreements to respect privacy. Current privacy concerns online are framed as a temporary market failure resolvable through two options:? (a) ameliorating frictions within the current notice and choice governance structure or (b) shifting from a contract-governed exchange to a focus on implicit, negotiated rules within a long-term relationship. Importantly for firms, examining privacy in practice shifts the firm’s responsibility from adequate notice to identifying and managing the cost-benefit analysis within a specific context.
机译：本文的目的是概述值得称赞的目标以及通知和选择在网上尊重隐私的最终失败，并提出用于管理和研究隐私的替代框架。本文建议在线环境不利于依赖明确的协议来尊重隐私。当前的在线隐私问题可通过两种选择解决，这是暂时的市场失灵： （a）减轻当前通知和选择权治理结构内的摩擦，或（b）从合同管理的交换转移到对长期关系中隐含的谈判规则的关注。对于公司而言，重要的是，在实践中检查隐私将使公司的责任从适当通知转移到在特定情况下识别和管理成本效益分析。

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