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首页> 外文期刊>First Monday >Prelingual bilingual deaf: Multimedia content perception of a Brazilian health campaign
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Prelingual bilingual deaf: Multimedia content perception of a Brazilian health campaign

机译：双语前聋哑：巴西健康运动的多媒体内容感知

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Prelingual bilingual deaf individuals have, most of the time, difficulties comprehending textual information available on the Internet due to their linguistic specificities. Although this public has their right to access health information guaranteed by law, the majority of health campaigns available on the Web are inadequate for the hearing impaired. The objective of this study was to verify the main barriers pointed out by prelingual deaf users during their interaction with multimedia content of a public health campaign, aspects that may hinder the comprehension, with the intent of providing a series of recommendations that may guide developers when designing online health campaigns. In order to achieve so, a case study with two units of analysis was conducted: one consisted of tests with five deaf people and the other was comprised of five normal hearing listeners with an educational profile and computer skills similar to the deaf group. The research was conducted in eight steps: (i) ethnographic study; (ii) participants profiling and selection; (iii) selection of health campaigns to be examined; (iv) tasks definition; (v) pre and post-testing interviews; (vi) testing; (vii) data analysis; and, (viii) recommendation list development. As a result of this study subject area, it became possible to notice that several campaigns presented informational polysemy in their verbal and visual content, i.e. , the images presented in the folders may carry multiple and diverse meanings for users (Freitas, et al. , 2014).
机译：双语前聋人在大多数情况下由于其语言特点而难以理解互联网上的文本信息。尽管该公众有权访问法律所保障的健康信息，但网络上提供的大多数健康运动不足以帮助听力受损的人。这项研究的目的是验证聋前语言使用者在与公共卫生运动的多媒体内容进行交互时指出的主要障碍，这些方面可能会妨碍理解，目的是提供一系列建议，这些建议可以指导开发人员设计在线健康运动。为了实现这一目标，我们进行了一个案例研究，其中包括两个分析单元：一个包含五个聋人的测试，另一个包含五个正常听力的听众，他们的教育程度和计算机技能与聋人相似。该研究分八个步骤进行：（i）民族志研究; （ii）参与者简介和选择; （iii）选择要检查的健康运动; （iv）任务定义; （v）测试前和测试后访谈; （vi）测试; （vii）数据分析; （viii）制定推荐清单。作为本研究主题领域的结果，有可能注意到，一些活动在言语和视觉内容上呈现出信息多义性，即，文件夹中呈现的图像对用户可能具有多种多样的含义（Freitas等， 2014）。

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