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首页> 外文期刊>First Monday >Life on automatic: Facebook's archival subject
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Life on automatic: Facebook's archival subject

机译：自动生活：Facebook的档案主题

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Facebook’s ideology rests on and results in a particular ontology: Mark Zuckerberg wants the site to help create an “open” and “connected” world.? This article explains the implications of this world-changing mission by examining services that map the Facebook user’s path across the Internet (like Connect) and archive the user’s life (like Timeline).? Reading these services through the psycho-ontological claims of Baudrillard and Derrida suggests that Facebook’s open, connected individual – the archival subject – is bent towards convenience and interest. ?Pairing these readings with a reinterpretation of Heidegger’s philosophy of technology in terms specific to Facebook, the article argues that the archival subject provides evidence of a view of the world characterized predominantly by an orientation toward browsing rather than use or control.? Facebook should be analyzed in terms of this pre-theoretical understanding of the world – one that it both symptomatizes and institutes.? In advancing this argument, the article calls attention to the broader (ontological) and more intensive (subjective) correlates of more traditional (politico-economic or ideological) criticisms of social media.
机译：Facebook的意识形态立足于特定的本体论：马克·扎克伯格（Mark Zuckerberg）希望该网站帮助创造一个“开放”和“互联”的世界。本文通过检查可绘制Facebook用户在Internet上的路径（如Connect）并存档用户的生活（如Timeline）的服务，来解释这一改变世界使命的含义。通过Baudrillard和Derrida的心理本体论主张来阅读这些服务，表明Facebook的开放性，相互联系的个人（档案主题）倾向于便利和兴趣。 “这些读物与对海德格尔的技术哲学的重新诠释（针对Facebook专有名词）进行了对比，文章认为，档案主题提供了一种以对浏览而非使用或控制为主要特征的世界观的证据。”应该根据对世界的这种理论前的理解来分析Facebook –它既是症状的体现又是建立的。在提出这一论点时，本文呼吁人们关注社会媒体的更多传统（政治，经济或意识形态）批评的广泛（本体论）和密集（主观）联系。

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