Forming Competitive Advantages of Cultural and Creative Enterprises From the Perspective of Heterogeneous Resources

Jie ZHANG; Yaping WEI

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Forming Competitive Advantages of Cultural and Creative Enterprises From the Perspective of Heterogeneous Resources

机译：异构资源视角下文化创意企业的竞争优势形成

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Heterogeneous resources are the foundation of enterprise competitive advantage; they are formed during the long-term operation. They are valuable, scarce, not completely copied and not entirely replaced. Combining with the investigation of cultural and creative enterprises in Tianjin, this article analyzes the characteristics of resources in cultural and creative enterprises, and proves the existence of heterogeneous resources in such kind of enterprises. Dividing heterogeneous resources into physical heterogeneous resources, human heterogeneous resources and organizational heterogeneous resources, this article attains to explain the relationship between heterogeneous resources and enterprise core competitiveness, and explores the path of forming competitive advantages of cultural creative enterprises.

机译：异构资源是企业竞争优势的基础。它们是在长期运行过程中形成的。它们是宝贵的，稀缺的，没有被完全复制并且没有被完全替换。结合对天津市文化创意企业的调查，分析了文化创意企业的资源特征，证明了这类企业存在异构资源。将异构资源分为物理异构资源，人力异构资源和组织异构资源，可以解释异构资源与企业核心竞争力的关系，探索文化创意企业形成竞争优势的途径。

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《Management Science and Engineering》 |2013年第4期|共6页
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Jie ZHANG; Yaping WEI;
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Forming Competitive Advantages of Cultural and Creative Enterprises From the Perspective of Heterogeneous Resources

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