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Research on Motivations of Transnational Enterprises Carrying out Disruptive Innovation in Chinese BOP Market

机译：跨国企业在中国BOP市场中进行破坏性创新的动机研究

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摘要

In recent years, some transnational enterprises began expanding their business to Chinese low-income consumer market, and get good return. From the view of disruptive innovation, it indicates that these transnational enterprises have carried out disruptive innovation strategy in the Chinese market. Based on disruptive innovation and BOP market theory, this paper shows that the main factors which motivate transnational enterprises to carry out disruptive innovation strategy in Chinese market are: the nature and scale of the Chinese market, and how to avoid local enterprises to become “destroyer”. On the other hand, it is necessary to develop the disruptive innovation capability for transnational enterprises to tap the above market.Key words: Transnational enterprises; Chinese market; Base of pyramid; Disruptive innovation
机译：近年来，一些跨国企业开始将业务扩展到中国低收入消费市场，并获得良好的回报。从破坏性创新的角度来看，这表明这些跨国企业已经在中国市场实施了破坏性创新战略。基于破坏性创新和国际收支平衡市场理论，表明促使跨国企业在中国市场实施破坏性创新战略的主要因素有：中国市场的性质和规模，以及如何避免本地企业成为“破坏者” ”。另一方面，有必要发展跨国企业的破坏性创新能力，以开拓上述市场。中国市场;金字塔的底部;破坏性创新

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