...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Research journal of applied science, engineering and technology >Perceived Justice?s Influence on Post-Purchase Intentions and Post-Recovery Satisfaction in Online Purchasing: the Moderating Role of Firm Reputation in Iran
【24h】

Perceived Justice?s Influence on Post-Purchase Intentions and Post-Recovery Satisfaction in Online Purchasing: the Moderating Role of Firm Reputation in Iran

机译：正义的感知对在线购买中购买后意图和恢复后满意度的影响：伊朗公司声誉的调节作用

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The purpose of this study is to investigate the effects of perceived justice on post-purchase intentions and post-recovery satisfaction by considering the role of firm reputation. Perceived justice, the independent variable, was measured on distributive, procedural and interactional. Post-purchase intentions and post-recovery satisfaction, the dependent variable and also, Firm Reputation was the moderator variable. Totally, 400 questionnaires were distributed to university students, that 382 questionnaires were used for the final analysis, which the results from analysis of them based on simple linear regression and multiple hierarchical regression show that perceived justice Dimensions influences on post-purchase intentions and post-recovery satisfaction and in addition to it, variable of firm reputation moderates these influences too. Managerial implications of these findings are briefly discussed.
机译：这项研究的目的是通过考虑企业声誉的作用来调查感知的正义对购买后意图和恢复后满意度的影响。知觉正义是独立变量，是通过分配，程序和互动来衡量的。购买后的意向和恢复后的满意度，因变量以及企业声誉是主持人变量。总共向大学生分发了400份问卷，其中382份问卷用于最终分析，基于简单线性回归和多元层次回归的对他们的分析结果表明，知觉正义维度对购买后意图和购买后意愿的影响。恢复满意度，除此之外，企业声誉的变量也会缓和这些影响。简要讨论了这些发现的管理意义。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号