Means of accommodation involve a wide range of social actors and agents, as well as different business models. Management strategies in this sector have been increasingly important for long-term sustainability and competitiveness of business organizations. This study aims to analyze the interactions between apart-hotels and their stakeholders to foster an improvement of services provided, aligning the interface of strategic management from the point of view of managers and their key stakeholders. It is an exploratory study, with qualitative chacter, along with multiple case studies of the following establishments: Travel Inn, Hotels Slaviero and Etoile george v. Brazilian enterprises, which manage lodging facilities with apart-hotel concepts, combining features that enable comparative analysis of the study. For conceptual understanding, this study was based on literature about stakeholders, taking the work of Freeman (1984) and Freeman et al (2010) as main references. The research was conducted through semi-structured interviews with managers of lodging facilities and their key stakeholders and through direct observation and documentation. We found that not all groups of influence are considered in the planning of service flats. However, the organizations surveyed indicated that the market has realized the importance of the groups that exert influence and are influenced by their goals, and are therefore increasingly alert for integration of such groups in their strategic planning.
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机译：住宿的手段涉及广泛的社会参与者和代理人，以及不同的商业模式。该部门的管理战略对于企业组织的长期可持续性和竞争力越来越重要。这项研究旨在分析公寓式酒店与其利益相关者之间的互动，以促进所提供服务的改善，从管理者及其主要利益相关者的角度协调战略管理的界面。这是一项探索性研究，具有定性特征，同时涉及以下机构的多个案例研究：Travel Inn，Hotel Slaviero和Etoile george v。Brazil enterprises，它们以公寓式酒店概念管理住宿设施，并结合了能够对酒店进行比较分析的功能研究。为了获得概念上的理解，本研究以有关利益相关者的文献为基础，以Freeman（1984）和Freeman等人（2010）的工作为主要参考。该研究是通过与住宿设施管理者及其主要利益相关者进行半结构化访谈以及直接观察和记录进行的。我们发现在服务公寓的规划中并没有考虑所有的影响因素。但是，接受调查的组织表示，市场已经意识到了发挥影响力并受其目标影响的团体的重要性，因此越来越警惕将这些团体纳入其战略规划。
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