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首页> 外文期刊>Science Journal of Business and Management >Strategic planning in the family business of the Chinese community of Mexicali, Baja California, Mexico
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Strategic planning in the family business of the Chinese community of Mexicali, Baja California, Mexico

机译：墨西哥下加利福尼亚州墨西卡利市华人社区的家族企业中的战略规划

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摘要

Small and Medium Enterprises (SMEs) due to their participation in the production of goods and services and as a source of jobs, are the basis of the economy in any country. In Mexico 95% of the companies have a family structure or are controlled by a family, so it is important to identify strategies that favor their continuation over time. This research was conducted in order to analyze the strategies that SMEs have implemented that have allowed them to remain in the market. In the process were applied 30 questionnaires to the founders and managers of small family businesses constituted by members of the Chinese community situated in the city of Mexicali, Baja California, Mexico. These companies develop activities and a strategy based on experience, and show a marked reluctance to invest time and effort in designing strategic planning, is why is essential carry out actions that will help them continue the operation of its business with, in order to achieve their permanence, growth and consolidation.
机译：中小企业（SME）由于参与商品和服务的生产并作为工作来源而成为任何国家的经济基础。在墨西哥，有95％的公司具有家族结构或由家族控制，因此，确定有利于其持续发展的战略很重要。进行这项研究是为了分析中小企业实施的策略，这些策略使他们得以继续留在市场中。在此过程中，向位于墨西哥下加利福尼亚州墨西卡利市的华人社区成员组成的小型家族企业的创始人和管理人员使用了30张问卷。这些公司根据经验制定活动和策略，并表现出明显不愿花费时间和精力来设计战略计划，这就是为什么必须采取行动来帮助他们继续开展业务以实现自己的业务的原因持久，增长和巩固。

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