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首页> 外文期刊>Patient Preference and Adherence >Does “hospital loyalty” matter? Factors related to the intention of using a mobile app
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Does “hospital loyalty” matter? Factors related to the intention of using a mobile app

机译：“医院忠诚度”重要吗？与使用移动应用程序的意图有关的因素

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Purpose: This study aimed to explore the association between hospital loyalty, perceived usefulness of a mobile app, perceived ease of use of that mobile app, and satisfaction with the app’s use as well as predicting patients’ intended use of the app. Patients and methods: Purposive sampling was adopted in a cross-sectional survey. The participants were outpatients at the traditional Chinese medicine departments of three hospitals in northern Taiwan (n=125). The self-report questionnaire comprised information about sociodemographics and scales related to hospital loyalty, perceived usefulness of the mobile app, its perceived ease of use, satisfaction with its use, and its usage intention. The data were analyzed using structural equation modeling. Results: The four factors explained 70% variance in usage intention. The perceived usefulness of the mobile app directly and indirectly affects their usage intention, but its perceived ease of use had only indirect effects on the usage intention. Perceived usefulness and perceived ease of use influence the usage intention through satisfaction. The women’s hospital loyalty does not directly affect the usage intention of the mobile app, but indirectly affects it through perceived usefulness and perceived ease of use of the mobile app. Conclusion: Intended use of the app by women is mainly related to their experience of which is usefulness, ease of use and satisfaction of service are the most important factors contributing to continuous use. Hospital loyalty does not directly affect intention to use as expected. The influence of loyalty must be related to the patients’ perception of the product, in terms of usefulness, ease to use, and satisfaction. The finding is helpful to understand patients’ preference and support their behavioral adherence.
机译：目的：该研究旨在探讨医院忠诚度，感知到的移动应用程序的实用性，感知到的移动应用程序的易用性，对应用程序使用的满意度以及预测患者对应用程序的预期使用之间的关联。患者和方法：横断面调查采用目的抽样。参加者为台湾北部三所医院的中医科门诊（n = 125）。自我报告调查表包括有关社会人口统计信息和与医院忠诚度有关的量表，移动应用的感知有用性，感知的易用性，使用满意度以及使用意图的信息。使用结构方程模型分析数据。结果：这四个因素解释了使用意愿的70％差异。移动应用程序的感知有用性直接或间接影响其使用意图，但其感知的易用性仅对使用意图产生间接影响。感知的有用性和感知的易用性通过满意度影响使用意图。女性医院的忠诚度不会直接影响移动应用程序的使用意图，而是会通过感知的实用性和易用性间接影响移动应用程序的使用意图。结论：女性打算使用该应用程序主要与她们的经验有关，实用性，易用性和服务满意度是影响持续使用的最重要因素。医院忠诚度不会直接影响预期的使用意图。在有用性，易用性和满意度方面，忠诚度的影响必须与患者对产品的看法有关。该发现有助于理解患者的偏好并支持他们的行为依从性。

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