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首页> 外文期刊>Patient Preference and Adherence >The Effect Of Social Media On The Choice Of Dental Patients: A Cross-Sectional Study In The City Of Jeddah, Saudi Arabia
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The Effect Of Social Media On The Choice Of Dental Patients: A Cross-Sectional Study In The City Of Jeddah, Saudi Arabia

机译：社交媒体对牙科患者选择的影响：沙特阿拉伯吉达市的横断面研究

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Background and purpose: In the past few years, social networking sites have received great attention in the health field by health practitioners and researchers, as well as health centers. The aim of this research is to investigate the important factors of patients (male or female) when choosing a dental practice, and the effectiveness of a social media presence for a dental practice to engage with and obtain new patients, as well as the return on investment of social media marketing. Patients and methods: 400 random sample patients in the city of Jeddah, Saudi Arabia participated. The inclusion criteria were the following: patients above the age of 16 years, patients who have previously visited the dentist, patients who use social networking sites, patients who are fluent in Arabic or English, and patients residing in Saudi Arabia. The questionnaire was divided into four main sections and included questions revolving around the person’s use of social networking sites and the factors influencing his/her decision to choose his/her dentist, especially those related to social networking sites. Results: The data collection entailed capturing 400 patients’ responses; the majority of participants were between the age of 18 and 25 years old, and more than half of them were males (54.4%). The majority of patients had a social media account (95.3%), however, 4.7% of patients did not have a specific social media account, but they still used social media to get updated. We also found that the most popular platform to use for patients was Snapchat, at 75.1%, followed by Instagram, at 73.8%. Females tended to be more interested in having a social media platform to inform them about a dental practice and almost all factors. Conclusion: The presence of the dentist in social networking sites and correct interaction with them is important to reach new patients and communicate with his/her former patients.
机译：背景和目的：在过去的几年中，社交网站在健康领域受到了从业者和研究人员以及健康中心的极大关注。这项研究的目的是调查在选择牙科诊所时患者（男性或女性）的重要因素，以及社交媒体对牙科诊所与新患者接触并获得新患者的有效性，以及回报率。社交媒体营销投资。患者和方法：沙特阿拉伯吉达市的400名随机样本患者参加了研究。纳入标准如下：16岁以上的患者，以前去过牙医的患者，使用社交网站的患者，流利的阿拉伯语或英语患者以及居住在沙特阿拉伯的患者。该问卷分为四个主要部分，其中包括有关该人使用社交网站的问题以及影响其选择牙医的决定的因素，尤其是与社交网站有关的因素。结果：数据收集需要捕获400位患者的反应;大多数参与者年龄在18至25岁之间，其中一半以上是男性（54.4％）。大多数患者拥有社交媒体帐户（95.3％），但是，有4.7％的患者没有特定的社交媒体帐户，但他们仍使用社交媒体进行更新。我们还发现，最受患者欢迎的平台是Snapchat，占75.1％，其次是Instagram，占73.8％。女性倾向于对拥有社交媒体平台以告知他们有关牙科实践和几乎所有因素的兴趣。结论：牙医在社交网站上的存在以及与他们的正确互动对于接触新患者并与他/她以前的患者进行沟通很重要。

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