One of the most powerful shifts a scholarly writer can make has nothing to do with her writing. It has to do with how she thinks about journals. We tend to think that journals exist to publish scholarly manuscripts. But they don’t. They do publish scholarly manuscripts, yes, but that’s done in service of a higher purpose: they exist to promote scholarly conversations. The journal-as-conversation metaphor is a powerful conceptual shift because it leads writers to think of their work not as another manuscript, but as the next turn in a conversation.
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