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Marketing of Academic Library Services for Effective Service Delivery in Delta State University Library

机译：为有效地提供三角洲州立大学图书馆服务而提供的大学图书馆服务营销

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This research work examined the Marketing of Academic Library Services for Effective Service Delivery in Delta State University Library comprising of the three campuses (Abraka, Anwai and Oleh) of the Institution. In order to do justice to this research work, the researcher examined various definitions of marketing as proposed by renowned and seasoned professionals in the field of Marketing and Librarianship. This research work also examined marketing functions/strategies or activities that enables academic librarians to achieve an effective service delivery. This work made use of the descriptive survey research design based on its objectivity, completeness of coverage and its provision of a sound basis for efficiency and accuracy in decision making. Also this research work highlights the various services rendered by Delta State University Library, the extent of marketing of its services, channels used in marketing of its services, benefits associated with marketing of its services and the challenges encountered by librarians of Delta State University Library when marketing its services. The research work also analyzed, discussed and drew conclusion and recommendations on the possible ways of marketing academic library services for an effective service delivery.
机译：这项研究工作研究了三角洲州立大学图书馆为有效提供服务而进行的大学图书馆服务营销，该机构由该学院的三个校区（阿布拉卡，安怀和奥莱赫）组成。为了使这项研究工作公正，研究人员研究了市场营销和图书馆学领域知名和经验丰富的专业人员提出的各种市场营销定义。这项研究工作还研究了营销功能/策略或活动，这些活动/策略或活动使图书馆管理员能够实现有效的服务交付。这项工作基于其客观性，覆盖范围的完整性以及为决策的效率和准确性提供了坚实的基础，而使用了描述性调查研究设计。这项研究工作还强调了三角洲州立大学图书馆所提供的各种服务，其服务的营销范围，其服务营销所使用的渠道，与服务营销有关的收益以及三角洲州立大学图书馆馆员在面临挑战时所面临的挑战。推广其服务。这项研究工作还分析，讨论并得出有关营销大学图书馆服务以有效提供服务的可能方式的结论和建议。

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