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Continuing Professional Development via Social Media or Conference Attendance: A Cost Analysis

机译:通过社交媒体或会议出席率持续专业发展:成本分析

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Background: Professional development is essential in the health disciplines. Knowing the cost and value of educational approaches informs decisions and choices about learning and teaching practices. Objective: The primary aim of this study was to conduct a cost analysis of participation in continuing professional development via social media compared with live conference attendance. Methods: Clinicians interested in musculoskeletal care were invited to participate in the study activities. Quantitative data were obtained from an anonymous electronic questionnaire. Results: Of the 272 individuals invited to contribute data to this study, 150 clinicians predominantly from Australia, United States, United Kingdom, India, and Malaysia completed the outcome measures. Half of the respondents (78/150, 52.0%) believed that they would learn more with the live conference format. The median perceived participation costs for the live conference format was Aus $1596 (interquartile range, IQR 172.50-2852.00). The perceived cost of participation for equivalent content delivered via social media was Aus $15 (IQR 0.00-58.50). The majority of the clinicians (114/146, 78.1%, missing data n=4) indicated that they would pay for a subscription-based service, delivered by social media, to the median value of Aus $59.50. Conclusions: Social media platforms are evolving into an acceptable and financially sustainable medium for the continued professional development of health professionals. When factoring in the reduced costs of participation and the reduced loss of employable hours from the perspective of the health service, professional development via social media has unique strengths that challenge the traditional live conference delivery format.
机译:背景:在卫生学科中,专业发展至关重要。了解教育方法的成本和价值可以指导有关学习和教学实践的决策和选择。目的:本研究的主要目的是对通过社交媒体参与持续专业发展的参与与现场会议出席进行成本分析。方法:邀请对肌肉骨骼护理感兴趣的临床医生参加研究活动。定量数据来自匿名电子问卷。结果:在272名受邀为这项研究提供数据的人中,有150位主要来自澳大利亚,美国,英国,印度和马来西亚的临床医生完成了结果指标。一半的受访者(78 / 150,52.0%)认为他们可以通过现场会议形式学习更多信息。现场会议形式的参与成本中位数为1596澳元(四分位间距,IQR 172.50-2852.00)。通过社交媒体交付的等效内容的参与成本为15澳元(IQR 0.00-58.50)。大多数临床医生(114 / 146,78.1%,缺少数据n = 4)表示,他们将为社交媒体提供的基于订阅的服务付费,即中位价$ 59.50。结论:社交媒体平台正在发展成为一种可接受的,在财务上可持续的媒介,以促进卫生专业人员的持续专业发展。从卫生服务的角度考虑减少参与成本和减少可工作时间的损失时,通过社交媒体进行的专业发展具有挑战传统现场会议交付格式的独特优势。

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