This article proposes to identify the smartness of a learning eco-system - physical and/or virtual - with its attractiveness that, in a people in place centered perspective, can be put in relation with the ability of the eco- system to meet needs and expectations of all categories of actors taking part in a given learning process and, finally, with the achievement of their state of “flow”. To follow, as an example of application of the concept of smart learning ecosystem, we present a brief description of salient aspects and features that characterize one of the most promising domain of investigation emerged recently - the smart city learning - together with a list of challenges and possible directions of research. Citation Giovannella, C. (2014). Smart Learning Eco-Systems: “fashion” or “beef”?. Journal of e-Learning and Knowledge Society, 10 (3),. Italian e-Learning Association.
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