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Government Nutritional Nudges: Hope Over Reality

机译:政府的营养推动力:对现实的希望

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Because individuals frequently make decisions that harm themselves, behavioral economists believe them to be irrational.1,2 In their book Nudge: Improving Decisions about Health, Wealth, and Happiness, Richard H. Thaler and Cass R. Sunstein argue that government “choice architects” can nudge individuals away from numerous unconscious and irrational decisions that stem from a whole host of psychological, social, cognitive, and emotional factors.3 Thaler and Sunstein are very enthusiastic about nudging people toward weight loss. Consider, for example, “It would be quite fantastic to suggest that everyone is choosing the right diet, or a diet that is preferable to what might be produced with a few nudges.”3
机译:由于个人经常做出有害自己的决定,因此行为经济学家认为这些举动是不合理的。1,2理查德·H·塔勒和卡斯·R·桑斯坦在《轻推:改善健康,财富和幸福的决定》一书中认为政府“选择建筑师” ”可以使个人远离众多来自大量心理,社会,认知和情感因素的无意识和非理性决定。3Thaler和Sunstein非常热衷于促使人们减肥。例如,考虑“建议每个人都选择正确的饮食,或者比一些轻推的食物更可取的饮食,这真是太棒了。” 3

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