The recent public health White Paper, Healthy lives, healthy people: our strategy for public health in England, makes several references to the so-called nudge approach to behavioural change popularised in a book of that name by Richard Thaler and Cass Sunstein. We argue that the government has misrepresented nudging as being in opposition to their use of regulation and legislation to promote health, and that this misrepresentation serves to obscure the government's failure to propose realistic actions to address the upstream socioeconomic and environmental determinants of disease.
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