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A Dominant Logic View of Managing IT Innovation

机译:管理IT创新的主导逻辑观

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With rapid technological advances and increased competition, managing innovation has become increasinglychallenging. There are two possible causes for the innovation project failure. First, owing to incomplete market information,poor product management decision is made that may result in delayed market entry. Second, challenging project managementactivities such as inefficient communication among project teammates and mishandling complex stakeholder relationships.To gain insight into successful IT innovation project management, a theoretical lens that is able to facilitate the understandingof issues arising from these two causes is necessary. Dominant logic, which can be viewed as both an information filter androutine, fulfills such a requirement and is thus adopted in this study.Based on the integrated view, a longitudinal case study of a video game project is conducted to address how thedominant logic of the project managers develops and evolves in a successful IT innovation project. The findings areincorporated into a dual layer process model. The first layer encompasses an evolution path which suggests that dominantlogic gradually evolves during three distinct phases of the innovation project to ensure its success. The second layer depictsthe developmental process of dominant logic in each phase, which is a specific interactive process between information filterand routine mechanisms. Our study complements existing innovation literature by investigating dominant logic from aprocess perspective and complements dominant logic literature by providing a way of depicting its development andevolution, thus offering overarching guidance on how to manage an innovation project.
机译:随着技术的飞速发展和竞争的加剧,管理创新变得越来越具有挑战性。创新项目失败有两个可能的原因。首先,由于市场信息不完整,产品管理决策不当,可能导致市场进入延迟。其次,挑战项目管理活动,例如项目团队成员之间的沟通效率低下以及错失复杂的利益相关者关系。为了深入了解成功的IT创新项目管理,必须有一个理论的视角来促进对这两个原因引起的问题的理解。可以被视为信息过滤器和例程的主导逻辑满足了这一要求,因此在本研究中被采用。基于集成视图,对视频游戏项目进行了纵向案例研究,以解决视频游戏项目的主导逻辑。项目经理在成功的IT创新项目中发展和发展。这些发现被合并到双层过程模型中。第一层包含一条演化路径,这表明优势逻辑在创新项目的三个不同阶段逐渐发展以确保其成功。第二层描述了每个阶段主导逻辑的发展过程,这是信息过滤器和常规机制之间的特定交互过程。我们的研究通过从流程的角度研究主导逻辑来补充现有的创新文献,并通过描述其发展和演进的方式来补充主导逻辑文献,从而为如何管理创新项目提供总体指导。

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