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Journal of the Academy of Marketing Science

中文名称：营销科学学院学报

ISSN：0092-0703
出版周期：Quarterly

发文量：630

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1.It's a matter of congruence: How interpersonal identification between sales managers and salespersons shapes sales success

机译：这是一个一致的问题：销售经理和销售人员之间的人际认同如何塑造销售成功
- 作者：Michael Ahearne;Till Haumann;Florian Kraus;Jan Wieseke
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2013年第6期
- Interpersonal identification;
- Organizational identification;
- Salespeople;
- Sales performance;
- Customer satisfaction;
2.Human brands and mutual choices: an investigation of the marketing assistant professor job market

机译：人性化品牌与共同选择：市场营销助理教授就业市场调查
- 作者：Cesar Zamudio;Yu Wang;Ernan Haruvy
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2013年第6期
- Human brands;
- Mutual choices;
- Two-sided matching;
- Job market;
- Research productivity;
- Academic stratification;
3.Demand-side inertia factors and their benefits for innovativeness

机译：需求侧惯性因素及其对创新的好处
- 作者：Michael A. Stanko;Jonathan D. Bohlmann;Francisco-Jose Molina-Castillo
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2013年第6期
- Customer-based inertia;
- Innovativeness;
- Entry order;
- New product development;
4.Receiver responses to rewarded referrals: the motive inferences framework

机译：接收者对奖励推荐的回应：动机推断框架
- 作者：Peeter W. J. Verlegh;Gangseog Ryu;Mirjam A. Tuk;Lawrence Feick
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2013年第6期
- Word of Mouth;
- Referral;
- Reward Program;
- Motive Inference;
- Tie Strength;
5.The effects of company offshoring strategies on consumer responses

机译：公司离岸战略对消费者反应的影响
- 作者：Silvia Grappi;Simona Romani;Richard P. Bagozzi
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2013年第6期
- Moral theory;
- Gratitude;
- Righteous anger;
- Elevation;
- Consumer behavior;
- Offshoring;
- Perceived risk;
6.Building an innovation base: exploring the role of acquisition behavior

机译：建立创新基础：探索并购行为的作用
- 作者：Saurabh Mishra;Rebecca J. Slotegraaf
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2013年第6期
- Vertical acquisitions;
- Horizontal acquisitions;
- Product inventions;
- Knowledge breadth;
7.ARTICLES OF ASSOCIATION AND BYLAWS

机译：章程细则
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2013年第4appa期
8.'DISTINGUISHED PROFESSOR' DESIGNATION

机译：“杰出教授”称号
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2013年第4appa期
9.'DISTINGUISHED FELLOW' DESIGNATION

机译：“杰出研究员”称号
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2013年第4appa期
10.HISTORY OF THE ACADEMY

机译：学院的历史
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2013年第4appa期
11.MISSION OF THE ACADEMY

机译：学院的使命
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2013年第4appa期
12.STATEMENT OF PROFESSIONAL VALUES OF THE ACADEMY OF MARKETING SCIENCE

机译：营销科学研究院的专业价值声明
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2013年第4appa期
13.A tribute to forty years of top-level marketing research

机译：致敬四十年的顶级营销研究
- 作者：G. Tomas M. Hult;O. C. Ferrell
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第1期
- anniversary issue;
- journal history;
- journal impact;
- strategy;
- consumer behavior;
- public policy;
- modeling;
- methodology;
14.Specification, evaluation, and interpretation of structural equation models

机译：结构方程模型的规范，评估和解释
- 作者：Richard P. Bagozzi;Youjae Yi
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第1期
- structural equation models;
- confirmatory factor analysis;
- construct validity;
- reliability- goodness-of-fit;
15.Transaction cost economics and its uses in marketing

机译：交易成本经济学及其在营销中的用途
- 作者：Oliver Williamson;Tarek Ghani
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第1期
- marketing;
- transaction cost;
- empirical testing;
- economizing;
- microanalytics;
- public policy toward business;
16.A cross-category and cross-country analysis of umbrella branding for national and store brands

机译：针对国家和商店品牌的雨伞品牌的跨类别和跨国分析
- 作者：Tuelin Erdem;Sue Ryung Chang
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第1期
- brand choice;
- store brands;
- umbrella branding;
17.Marketing and business performance

机译：市场营销和业务绩效
- 作者：Neil A. Morgan
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第1期
- marketing strategy;
- marketing resources;
- marketing capabilities;
- positional advantage;
- competitors;
- market performance;
- financial performance;
18.A pre-diffusion growth model of intentions and purchase

机译：意图和购买的扩散前增长模型
- 作者：Pradeep K. Chintagunta;Jonathan Lee
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第1期
- pre-diffusion marketing;
- choice intent;
- hierarchical growth model;
- box office forecasting;
19.The role of aesthetic taste in consumer behavior

机译：审美趣味在消费者行为中的作用
- 作者：Wayne D. Hoyer;Nicola E. Stokburger-Sauer
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第1期
- aesthetic taste;
- hedonic consumption;
- consumer expertise;
20.How low spending control harms consumers

机译：低支出控制如何伤害消费者
- 作者：William O. Bearden;Kelly L. Haws
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第1期
- spending;
- self-control;
- budget;
- consumer welfare;
- credit cards;
- financial planning;
21.Frontiers of the marketing paradigm in the third millennium

机译：第三千年营销范式的前沿
- 作者：Ravi S. Achrol;Philip Kotler
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第1期
22.Expanding our understanding of marketing in society

机译：扩大我们对社会营销的理解
- 作者：William L. Wilkie;Elizabeth S. Moore
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第1期
23.Social coupons as a marketing strategy: a multifaceted perspective

机译：社会优惠券作为一种营销策略：多元视角
- 作者：V. Kumar;Bharath Raj an
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第1期
- social coupons;
- short-term profitability;
- long- term profitability;
- customer acquisition;
- customer retention;
24.Modeling marketplace behavior

机译：建模市场行为
- 作者：Greg M. Allenby
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第1期
- bayes' theorem;
- heterogeneity;
- goal-directed behavior;
- selection;
25.Reflections on international marketing: destructive regeneration and multinational firms

机译：关于国际营销的思考：破坏性的复兴和跨国公司
- 作者：S. Tamer Cavusgil;Erin Cavusgil
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第2期
26.The regional and global competitiveness of multinational firms

机译：跨国公司的区域和全球竞争力
- 作者：Alan M. Rugman;Chang Hoon Oh;Dominic S. K. Lim
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第2期
- strategy;
- firm-specific advantages (FSAs);
- country-specific advantages (CSAs);
27.A dynamic perspective to the internationalization of small-medium enterprises

机译：中小企业国际化的动态视角
- 作者：Wagner A. Kamakura;Maria A. Ramon-Jeronimo;Julio D. Vecino Gravel
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第2期
- globalization;
- small-medium enterprises;
- internationalization;
- exporting;
- foreign diversification;
28.Ensuring international competitiveness: a configurative approach to foreign marketing subsidiaries

机译：确保国际竞争力：国外营销子公司的一种配置方法
- 作者：Christian Homburg;Andreas Fuerst;Christina Kuehnl
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第2期
- foreign marketing subsidiary;
- configurative approach;
- taxonomy;
29.Offshoring and international competitiveness: antecedents of offshoring advanced tasks

机译：离岸外包和国际竞争力：离岸外包高级任务的前身
- 作者：Peter D. Orberg Jensen;Torben Pedersen
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第2期
- offshoring strategy;
- advanced tasks;
- offshoring experience;
30.Outsourcing and its implications for market success:negative curvilinearity, firm resources, and competition

机译：外包及其对市场成功的影响：负曲线，公司资源和竞争
- 作者：Masaaki Kotabe;Michael J. Mol;Janet Y. Murray;Ronaldo Parente
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第2期
- outsourcing;
- marketing performance;
- market share;
- resources;
- competition;
31.Offshore outsourcing of customer relationship management: conceptual model and propositions

机译：客户关系管理的离岸外包：概念模型和命题
- 作者：Kartik Kalaignanam;Rajan Varadarajan
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第2期
32.A focus on international competitiveness

机译：注重国际竞争力
- 作者：G. Tomas M. Hult
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第2期
33.Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede

机译：交易成本经济学与国家文化的作用：基于英格里哈特和霍夫斯特德的假设检验
- 作者：Jan-Benedict E. M. Steenkamp;Inge Geyskens
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第2期
- transaction cost analysis;
- competition;
- international marketing;
- culture;
- hofstede's theory;
- inglehart's theory;
- meta-analysis;
- governance decisions;
34.Export marketing strategy implementation, export marketing capabilities, and export venture performance

机译：出口营销策略实施，出口营销能力和出口风险绩效
- 作者：Neil A. Morgan;Constantine S. Katsikeas;Douglas W. Vorhies
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第2期
- international marketing;
- exporting;
- marketing strategy implementation;
- marketing capabilities;
- export venture performance;
35.Knowledge structure in international marketing: a multi-method bibliometric analysis

机译：国际营销中的知识结构：多方法文献计量分析
- 作者：Saeed Samiee;Brian R. Chabowski
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第2期
- international marketing literature;
- bibliometrics;
- co-citation analysis;
- knowledge structure;
36.Why generalized structured component analysis is not universally preferable to structural equation modeling

机译：为什么广义结构化组件分析不普遍优于结构方程式建模
- 作者：Joerg Henseler
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第3期
- generalized structured component analysis;
- structural equation modeling;
- model misspecification;
- mediation;
37.Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

机译：在多项目和单项目量表之间进行结构度量的指南：可预测的有效性观点
- 作者：Adamantios Diamantopoulos;Marko Sarstedt;Christoph Fuchs;Petra Wilczynski;Sebastian Kaiser
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第3期
- single items;
- multi-item scales;
- predictive validity;
- measurement theory;
38.Perceived marketing-sales relationship effectiveness:a matter of justice

机译：感知的营销关系有效性：一个正义问题
- 作者：John Hulland;Gergana Y. Nenkov;Donald W. Barclay
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第3期
- organizational justice;
- sales/marketing interface;
- relationship effectiveness;
- HLM;
39.The duality of decisions and the case for impulsiveness metrics

机译：决策的二重性和冲动性度量的理由
- 作者：Zachary G. Arens;Roland T. Rust
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第3期
- impulsiveness;
- customer satisfaction;
- customer metrics;
- financial impact;
40.Measuring customer profitability in complex environments:an interdisciplinary contingency framework

机译：在复杂环境中衡量客户盈利能力：跨学科应急框架
- 作者：Morten Holm;V. Kumar;Carsten Rohde
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第3期
41.An assessment of the use of partial least squares structural equation modeling in marketing research

机译：对偏最小二乘结构方程模型在市场研究中的使用的评估
- 作者：Joe F. Hair;Marko Sarstedt;Christian M. Ringle;Jeannette A. Mena
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第3期
- empirical research methods;
- partial least squares;
- path modeling;
- structural equation modeling;
42.Is customer satisfaction a relevant metric for financial analysts?

机译：客户满意度是否是财务分析师的相关指标？
- 作者：Paul-Valentin Ngobo;Jean-Francois Casta;Olivier Ramond
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第3期
- customer satisfaction;
- EPS forecast errors;
- value relevance;
- ACSI;
- GMM dynamic models;
43.On the value relevance of customer satisfaction. Multiple drivers and multiple markets

机译：价值关乎客户满意度。多个驱动因素和多个市场
- 作者：Sascha Raithel;Marko Sarstedt;Sebastian Scharf;Manfred Schwaiger
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第4期
- customer satisfaction;
- product quality;
- service quality;
- cost of ownership;
- shareholder value;
- stock prices;
44.Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office

机译：适应成功？利用畅销书的品牌资产在票房上取得成功
- 作者：Amit Joshi;Huifang Mao
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第4期
- experiential brand extension;
- motion picture industry;
- book adaptations;
- box office revenue;
45.Leveraging customers' multiple identities: identity synergy as a driver of organizational identification

机译：利用客户的多种身份：身份协同作为组织识别的驱动力
- 作者：Paul W. Fombelle;Cheryl Burke Jarvis;James Ward;Lonnie Ostrom
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第4期
- organizational identification;
- peer identification;
- multiple identities;
- identity synergy;
46.The role of lean launch execution and launch timing on new product performance

机译：精益启动执行和启动时间对新产品性能的作用
- 作者：Roger J. Calantone;C. Anthony Di Benedetto
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第4期
- new product development;
- lean launch of new products;
- launch timing;
- logistics-marketing interface;
47.Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea

机译：转移和一致性对多渠道零售商在线商店购买意图的影响：美国和韩国的初步证据
- 作者：Vishag Badrinarayanan;Enrique P. Becerra;Chung-Hyun Kim;Sreedhar Madhavaram
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第4期
48.Cross-category demand effects of price promotions

机译：价格促销的跨类别需求效应
- 作者：Peter S. H. Leeflang;Josefa Parreno-Selva
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第4期
- cross-category effects;
- category demand model;
- price promotions;
- store-level scanner data;
- daily data;
49.Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value

机译：广告支出真的有效吗？分析师在广告对公司价值的影响中的中间角色
- 作者：Xueming Luo;Pieter J. de Jong
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第4期
- advertising;
- marketing accountability;
- strategy;
- analysts;
- marketing-finance interface;
50.Genetic and neurological foundations of customer orientation: field and experimental evidence

机译：客户导向的遗传和神经基础：实地和实验证据
- 作者：Richard P. Bagozzi;Willem J. M. I. Verbeke;Wouter E. van den Berg;Wim J. R. Rietdijk;Roeland C. Dietvorst;Loek Worm
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第5期
- knowledge brokering;
- opportunity recognition;
- genetics;
- customer orientation;
- neuroscience;
- biomarkers;
- personal selling;
- marketing concept;
51.Marketing control rights and their distribution within technology licensing agreements: a real options perspective

机译：营销控制权及其在技术许可协议中的分布：实物期权的观点
- 作者：D. Eric Boyd;Brian P. Brown
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第5期
- marketing control rights;
- technology licensing;
- management mindset;
- marketing capabilities;
- real options theory;
52.Slotting allowances: a time series analysis of aggregate effects over three decades

机译：开槽津贴：对过去三十年总效应的时间序列分析
- 作者：Ravi S. Achrol
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第5期
- slotting allowances;
- public policy;
- marketing channels;
- time series analysis;
53.Implementing an intended brand personality: a dyadic perspective

机译：实施预期的品牌个性：二元视角
- 作者：Lucia Malaer;Bettina Nyffenegger;Harley Krohmer;Wayne D. Hoyer
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第5期
54.Consequences of customer loyalty to the loyalty program and to the company

机译：客户忠诚度对忠诚度计划和公司的后果
- 作者：Heiner Evanschitzky;B. Ramaseshan;David M. Woisetschlaeger;Verena Richelsen;Markus Blut;Christof Backhaus
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第5期
- program loyalty;
- company loyalty;
- preference;
- intention;
- behavioral consequences;
55.Consumer spending self-control effectiveness and outcome elaboration prompts

机译：消费者支出自我控制的有效性和结果说明的提示
- 作者：Kelly L. Haws;William O. Bearden;Gergana Y. Nenkov
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第5期
- self-control;
- spending;
- outcome elaboration prompts;
- future outcome elaboration;
- credit cards;
- goals;
56.Exciting red and competent blue: the importance of color in marketing

机译：令人兴奋的红色和胜任的蓝色：颜色在营销中的重要性
- 作者：Lauren I. Labrecque;George R. Milne
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第5期
- color;
- brand personality;
- aesthetics;
- logo design;
- package design;
- purchase intent;
57.Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value

机译：激励首席执行官建立客户与员工-公司关系，以提高客户满意度和企业价值
- 作者：Xueming Luo;Jan Wieseke;Christian Homburg
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第6期
- CEO compensation;
- customer-firm relations;
- employee-firm relations;
- customer satisfaction;
- firm value;
58.How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall

机译：消费者购物倾向如何影响购物中心的拥挤感，兴奋感和压力
- 作者：Julie Baker;Kirk L. Wakefield
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第6期
- excitement;
- stress;
- shopping orientation;
- shopping motivation;
- crowding;
59.Achieving brand loyalty through sponsorship: the role of fit and self-congruity

机译：通过赞助获得品牌忠诚度：合适度和自我一致性的作用
- 作者：Marc Mazodier;Dwight Merunka
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第6期
- sponsorship;
- brand loyalty;
- brand affect;
- brand trust;
- self-congruity;
- fit;
60.The effect of shipping fee structure on consumers' online evaluations and choice

机译：运费结构对消费者在线评估和选择的影响
- 作者：Nevena T. Koukova;Joydeep Srivastava;Martina Steul-Fischer
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第6期
- shipping fee;
- flat rate shipping;
- threshold- based free shipping;
- free shipping;
- progressive rate shipping;
- online shopping;
61.Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?

机译：了解共同创造的效果：与客户的协作何时能促进服务恢复？
- 作者：Anne L. Roggeveen;Michael Tsiros;Dhruv Grewal
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第6期
- service recovery;
- co-creation;
- co-production;
62.Bottom-up learning in marketing frontlines: conceptualization, processes, and consequences

机译：市场营销前沿的自下而上学习：概念，流程和后果
- 作者：Jun Ye;Detelina Marinova;Jagdip Singh
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2012年第6期
- frontline learning;
- service revenue;
- customer satisfaction;
63.Market-focused sustainability: market orientation plus!

机译：以市场为导向的可持续发展：以市场为导向！
- 作者：G. Tomas M. Hult
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第1期
- sustainability;
- corporate social responsibility;
- market orientation;
- stakeholders;
- marketing;
- strategy;
64.Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach

机译：可持续的营销，公平和经济增长：资源优势，经济自由的方法
- 作者：Shelby D. Hunt
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第1期
- sustainable marketing;
- sustainable development;
- resource-advantage theory;
- dynamic competition;
- economic growth;
- economic freedom;
65.Mindful consumption: a customer-centric approach to sustainability

机译：正念消费：以客户为中心的可持续发展方法
- 作者：Jagdish N. Sheth;Nirmal K. Sethia;Shanthi Srinivas
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第1期
- sustainability;
- customer-centric sustainability;
- mindful consumption;
66.Sustainability and consumption

机译：可持续发展与消费
- 作者：Ming-Hui Huang;Roland T. Rust
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第1期
- sustainability;
- consumption;
- social value creation;
- environmental policy;
- green technology;
- global conflict;
- materialism;
- happiness;
- global inequity;
- resource consumption;
- customer satisfaction;
67.How can corporate social responsibility activities create value for stakeholders? A systematic review

机译：企业社会责任活动如何为利益相关者创造价值？系统评价
- 作者：John Peloza;Jingzhi Shang
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第1期
- corporate social responsibility;
- sustainability;
- systematic review;
- green marketing;
- consumption values;
- philanthropy;
- identification;
- customer value;
68.The role of institutional and reputational factors in the voluntary adoption of corporate socialresponsibility reporting standards

机译：制度和声誉因素在自愿采用企业社会责任报告标准中的作用
- 作者：Ralitza Nikolaeva;Marta Bicho
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第1期
69.The structure of sustainability research in marketing, 1958-2008: a basis for future research opportunities

机译：1958-2008年市场营销可持续性研究的结构：未来研究机会的基础
- 作者：Brian R. Chabowski;Jeannette A. Mena;Tracy L. Gonzalez-Padron
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第1期
70.Market-oriented sustainability: a conceptual framework and propositions

机译：面向市场的可持续性：概念框架和主张
- 作者：Victoria L. Crittenden;William F. Crittenden;Linda K. Ferrell;O. C. Ferrell;Christopher C. Pinney
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第1期
- sustainability;
- market orientation;
- corporate social responsiblity;
- marketing strategy;
- resource-advantage theory;
71.Toward a 'theoretical toolbox' for sustainability research in marketing

机译：迈向市场营销可持续性研究的“理论工具箱”
- 作者：Brian L. Connelly;David J. Ketchen Jr.;Stanley F. Slater
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第1期
- sustainability;
- organization theory;
72.Sustainability to support end-to-end value chains:the role of supply chain management

机译：支持端到端价值链的可持续性：供应链管理的作用
- 作者：David J. Closs;Cheri Speier;Nathan Meacham
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第1期
- sustainability dimensions;
- sustainability leadership;
- environmental;
- ethics;
73.Green marketing strategies: an examination of stakeholders and the opportunities they present

机译：绿色营销策略：对利益相关者及其带来的机遇的考察
- 作者：J. Joseph Cronin Jr;Jeffery S. Smith;Mark R. Gleim;Edward Ramirez;Jennifer Dawn Martinez
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第1期
- green marketing strategy;
- environmental strategy;
- stakeholder analysis;
74.Proactive customer orientation and its role for creating customer value in global markets

机译：主动面向客户及其在全球市场上创造客户价值的作用
- 作者：Christopher P. Blocker;Daniel J. Flint;Matthew B. Myers;Stanley F. Slater
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第2期
- proactive customer orientation;
- market orientation;
- customer value;
- buyer-seller relationships;
75.The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance

机译：客户获取和保留方向对公司根本和渐进式创新绩效的影响
- 作者：Todd J. Arnold;Eric (Er) Fang;Robert W. Palmatier
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第2期
- radical innovation;
- incremental innovation;
- innovation performance;
- customer acquisition;
- customerretention;
76.Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

机译：出口企业的市场定位和绩效：通过营销能力和竞争优势进行的过程
- 作者：Janet Y. Murray;Gerald Yong Gao;Masaaki Kotabe
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第2期
- market orientation;
- marketing capabilities;
- competitive advantages;
- performance;
- export ventures;
77.An examination of consumer sentiment toward offshored services

机译：消费者对离岸服务的看法
- 作者：Shawn T. Thelen;Boonghee Yoo;Vincent P. Magnini
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第2期
78.A taxonomy of control mechanisms and effects on channel cooperation in China

机译：中国控制机制的分类及其对渠道合作的影响
- 作者：Yadong Luo;Yi Liu;Leinan Zhang;Ying Huang
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第2期
- buyer-supplier relationships;
- cluster analysis;
- control;
- cooperation;
- china;
- loose coupling theory;
79.Protecting relational assets: a pre and post field study of a horizontal business combination

机译：保护关系资产：横向业务合并的前后研究
- 作者：Robert F. Lusch;James R. Brown;Matthew OBrien
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第2期
- marketing channels;
- business combination;
- normative contracts;
- contract breach;
- social exchangetheory;
- satisfaction;
- business-to-business;
80.An investigation of the cross-national determinants of customer satisfaction

机译：跨国客户满意度决定因素的调查
- 作者：$Forrest V. Morgeson Ⅲ;Sunil Mithas;Timothy L. Keiningham;Lerzan Aksoy
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第2期
81.Customer relationship management and company performance-the mediating role of new product performance

机译：客户关系管理和公司绩效-新产品绩效的中介角色
- 作者：Holger Ernst;Wayne D. Hoyer;Manfred Krafft;Katrin Krieger
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第2期
- customer relationship management;
- new product development;
- new product performance;
82.Expanding understanding of service exchange and value co-creation: a social construction approach

机译：扩展对服务交换和价值共创的理解：一种社会建构方法
- 作者：Bo Edvardsson;Bard Tronvoll;Thorsten Gruber
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第2期
83.Productive play time: the effect of practice on consumer demand for hedonic experiences

机译：生产性娱乐时间：练习对消费者对享乐体验的需求的影响
- 作者：K. B. Murray;S. Bellman
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第3期
- experience;
- power law of practice;
- human capital model;
- videogames;
- internet;
- hedonic products;
- utilitarian;
- prior knowledge;
- decision making;
84.Managing rewards to enhance relational worth

机译：管理奖励以提高关系价值
- 作者：J. P. Melancon;S. M. Noble;C. H. Noble
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第3期
- relational programs;
- controlling policies;
- economic and social rewards;
- relational worth;
85.The influence of redemption time frame on responses to incentives

机译：赎回时间框架对激励措施的影响
- 作者：M. L. Roehm;H. A. Roehm Jr
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第3期
- incentives;
- construal level;
- promotions;
86.Brand personality appeal: conceptualization and empirical validation

机译：品牌个性吸引力：概念化和经验验证
- 作者：T. H. Freling;J. L. Crosno;D. H. Henard
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第3期
- brand personality;
- scale development;
- brand management;
- brand extension;
- purchase intentions;
87.Drivers of sales performance: a contemporary meta-analysis. Have salespeople become knowledge brokers?

机译：销售业绩的驱动力：当代荟萃分析。销售人员是否已成为知识经纪人？
- 作者：W. Verbeke;B. Dietz;E. Verwaal
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第3期
- sales performance;
- salespeople;
- meta-analysis;
- knowledge-economy;
- knowledge-brokering;
88.Breaking bread with Abraham's children: Christians, Jews and Muslims' holiday consumption in dominant, minority and diasporic communities

机译：与亚伯拉罕的孩子一起吃面包：基督徒，犹太人和穆斯林在占主导地位的，少数族裔和流离失所者社区度假消费
- 作者：E. C. Hirschman;A. A. Ruvio;M. Touzani
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第3期
- cross-cultural;
- holiday consumption;
- religion;
89.Multiple emotional contagions in service encounters

机译：服务遭遇中的多种情感传染
- 作者：Jiangang Du;Xiucheng Fan;Tianjun Feng
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第3期
- multiple emotional contagions;
- emotional displays;
- negative emotions;
- service encounters;
- service failure and recovery;
90.Benefits and challenges of conducting multiple methods research in marketing

机译：在市场营销中进行多种方法研究的好处和挑战
- 作者：Donna F. Davis;Susan L. Golicic;Courtney N. Boerstler
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第3期
- research methods;
- research design;
- multiple methods research;
91.Marketing and organization theory: opportunities for synergy

机译：营销与组织理论：协同的机会
- 作者：David J. Ketchen;G. Tomas M. Hult
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第4期
92.Markets as networks: implications for strategy-making

机译：市场作为网络：对战略制定的影响
- 作者：Jan Johanson;Jan-Erik Vahlne
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第4期
- business networks;
- business relationships;
- learning;
- commitment;
- strategic change;
- strategy-making;
93.Marketing and the multinational: extending internalisation theory

机译：营销与跨国公司：扩展内部化理论
- 作者：Peter J. Buckley;Mark Casson
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第4期
- marketing;
- multinational;
- internalisation;
- entrepreneurship;
- systems;
- knowledge;
94.The trade-off of servicing empowerment on employees' service performance: examining the underlying motivation and workload mechanisms

机译：服务授权与员工服务绩效之间的权衡：检查潜在动机和工作量机制
- 作者：Kimmy Wa Chan;Wing Lam
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第4期
95.Franchise branding: an organizational identity perspective

机译：特许经营品牌：组织身份的角度
- 作者：Miles A. Zachary;Aaron F. McKenny;Jeremy C. Short;Kelly M. Davis;Di Wu
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第4期
- franchise;
- market orientation;
- entrepreneurial orientation;
- leadership;
- content analysis;
96.Toward a theory of the boundary-spanning marketing organization and insights from 31 organization theories

机译：跨界营销组织理论和来自31种组织理论的见解
- 作者：G. Tomas M. Hult
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第4期
- marketing organization;
- organization theory;
- marketing activities;
- networks;
- stakeholders;
- customer value-creating processes;
- MOR theory;
97.Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory

机译：没有客户的机会在哪里？营销活动，创业过程和制度理论的整合
- 作者：Justin W. Webb;R. Duane Ireland;Michael A. Hitt;Geoffrey M. Kistruck;Laszlo Tihanyi
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第4期
- entrepreneurship process;
- market orientation;
- marketing mix;
- institutional theory;
- customer needs;
- opportunity;
98.The impact of product market strategy-organizational culture fit on business performance

机译：产品市场战略-组织文化对业务绩效的影响
- 作者：Larry Yarbrough;Neil A. Morgan;Douglas W. Vorhies
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第4期
99.Institutional pressures and marketing ethics initiatives: the focal role of organizational identity

机译：制度压力和营销道德举措：组织认同的核心作用
- 作者：Kelly D. Martin;Jean L. Johnson;Joseph J. French
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第4期
100.Exploring CRM effectiveness: an institutional theory perspective

机译：探索CRM的有效性：制度理论的视角
- 作者：Bas Hillebrand;Jurriaan J. Nijholt;Edwin J. Nijssen
- 期刊名称：《Journal of the Academy of Marketing Science》 | 2011年第4期
- customer relationship management;
- institutional theory;
- mimetic motives;
- adoption;
- marketing practices;

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