In 1990 the Board of Governors of the Academy of Marketing Science recommended the establishment of the honorary designation of "Distinguished Fellow," which would be available for award to a limited number of members (Fellows) in recognition of their exemplary service to the Academy over a sustained period of time. This designation is separate and distinct from the Academy's annual "Outstanding Marketing Educator" award which emphasizes distinguished research and publication productivity, and which is open to members and non-members alike.
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