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首页> 外文期刊>Journal of Marketing and Consumer Research >Mediation models: A focus on the Effect of Customer Satisfaction on the relationship between Ethicaltreatment towards Farmers and Enterprise Performance in Mumias sugar belt, Kenya
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Mediation models: A focus on the Effect of Customer Satisfaction on the relationship between Ethicaltreatment towards Farmers and Enterprise Performance in Mumias sugar belt, Kenya

机译：中介模型：关注客户满意度对肯尼亚Mumias糖业带给农民的道德待遇与企业绩效之间关系的影响

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In the simplest mediation theory, the investigation of mediation specifies a chain of relations by which an antecedent variable affects a mediating variable, which in turn affects a dependent variable. Mediating variables can be behavioral, biological, psychological, or social constructs that transmit the effect of one variable to another variable. There are two overlapping applications of mediation theory. One major application of mediating variables is after an effect is observed and researchers investigate how this effect occurred. In this framework, a third variable is inserted into the analysis of an X~ Y relation to improve the understanding of the relation, that is, to determine whether the relation isdue to a mediator or is spurious. To demonstrate this astudy was conducted in Mumias Sugar Belt among cane haulage SMEs and their customers. The purpose of the study was to establish the mediating effect of consumers satisfaction on the relationship between ethical treatment towards farmers and enterprise performance. The study was guided by the stakeholder theory and a conceptualmodel of the same theory. Correlational survey design was adopted for the study. The study population was made up of 75,000 sugar cane farmers. A sample size of 382 based on 90% response rate was used guided by coefficient of determination formula. Cluster and simple random sampling techniques were used to select farmers with counties being the basis of cluster before applying random techniques. Questionnaires were used to obtain data from farmers. Frequencies were used to show distribution of responses. Correlations were used to assess associations between ethical treatment towards farmers and enterprise performance. Kenny and Barron 4 step mediation models were used to assess the mediating effect of customer satisfaction on the relationship between ethical business practices and enterprise performance. Pearson correlations established that farmers trust in drivers was negatively correlated to enterprise reputation and goodwill to the company. Similarly, Pearson correlations revealed that cane theft in transit had negative correlations with enterprise goodwill and customer loyalty. Logistic Regression indicated that cane theft in transit negatively affected customer loyalty. Pearson correlations revealed negative correlations between willingness to listen to farmers and employee dressing code. On the other hand, cane theft in transit negatively affected willingness to listen. Logistic regression revealed that willingness to listen to farmers partially mediated the relationship between cane theft in transit and customer loyalty by 9.62%. These findings are expected to enable cane transport owner managers increase enterprise profitability. Sugar cane sector policy makers are expected to use the findings to address the dwindling fortunes of the sugar sector in Kenya.
机译：在最简单的调解理论中，调解的研究指定了一系列关系，通过该关系，先行变量影响中介变量，中介变量又影响因变量。中介变量可以是将一个变量的影响传递给另一个变量的行为，生物学，心理或社会建构。调解理论有两个重叠的应用。中介变量的一种主要应用是在观察到一种效应后，研究人员调查这种效应是如何发生的。在此框架中，将第三个变量插入到X〜Y关系的分析中，以改善对该关系的理解，即确定该关系是归因于中介者还是虚假的。为了证明这一研究是在Mumias Sugar Belt的甘蔗运输中小型企业及其客户中进行的。该研究的目的是建立消费者满意度对农民对道德的对待与企业绩效之间关系的中介作用。该研究以利益相关者理论和相同理论的概念模型为指导。本研究采用了相关调查设计。研究人口由75,000名甘蔗农民组成。在确定系数公式的指导下，使用了基于90％响应率的382样本量。在采用随机技术之前，采用聚类和简单的随机抽样技术选择以县为聚类基础的农民。问卷被用来从农民那里获得数据。频率用于显示响应的分布。相关性用于评估对农民的道德待遇与企业绩效之间的关联。 Kenny和Barron 4步中介模型用于评估客户满意度对道德商业行为与企业绩效之间关系的中介作用。皮尔逊相关系数确定，农民对司机的信任与企业声誉和对公司的信誉负相关。同样，Pearson相关性显示，运输中的甘蔗盗窃与企业信誉和客户忠诚度呈负相关。 Logistic回归表明，运输途中的甘蔗盗窃会对客户忠诚度产生负面影响。皮尔逊相关性揭示了听农民的意愿与员工着装规范之间的负相关性。另一方面，运输途中的甘蔗盗窃会对听取意愿产生负面影响。 Logistic回归显示，听取农民的意愿部分地介导了甘蔗运输中盗窃与顾客忠诚度之间的关系，为9.62％。这些发现有望使甘蔗运输所有者经理提高企业盈利能力。预计甘蔗业的决策者将利用这些发现来解决肯尼亚制糖业日益萎缩的命运。

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