• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Marketing and Consumer Research >Marketing and Entrepreneurship: Relationship between Marketing Strategies, Entrepreneurial Development, Sale Growth and Corporate Profitability
【24h】

Marketing and Entrepreneurship: Relationship between Marketing Strategies, Entrepreneurial Development, Sale Growth and Corporate Profitability

机译：营销与企业家精神：营销策略，企业家发展，销售增长与企业盈利能力之间的关系

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Marketing, Entrepreneurship and innovation are considered among the main characteristics of strategic thinking in business organizations today because of their complicated effects on designing and executing the different activities of such organizations, especially the marketing activities which constitute the core of all other activities. The aim of this study was examined the effects of Marketing Strategies on Entrepreneurial Development. It also attempts to determine the extent to which promotion increases sales growth. Survey research method that used in a cross sectional design through the use of comprehensive questionnaires which were distributed to selected business enterprises. In the analysis of data collected, it was found that marketing strategy such as promotion has a significant impact on the sales growth of any company. It was also noted that the use of direct distribution channel has a positive effect on the overall profitability of the firm. From these analytical findings, it is therefore recommended that entrepreneurs should be able to understand the need for customer satisfaction and create niche for the product they sell. Entrepreneurs should engage in more marketing promotions by making use of the internet, radio, TV, billboards, and ensure their customers are reached wherever they are found. The research makes clear the importance of Marketing Strategy to all organizations, as it has been confirmed that marketing strategy does have effects on entrepreneurial development.
机译：营销，企业家精神和创新被认为是当今商业组织战略思维的主要特征，因为它们对设计和执行此类组织的各种活动，特别是构成所有其他活动核心的营销活动具有复杂的影响。这项研究的目的是检查营销策略对创业发展的影响。它还试图确定促销在多大程度上增加了销售增长。通过使用综合问卷向横截面设计中使用的调查研究方法，这些问卷已分发给选定的企业。在对收集的数据进行分析时，发现促销等营销策略对任何公司的销售增长都具有重大影响。也有人指出，使用直接分销渠道对公司的整体盈利能力有积极影响。因此，从这些分析结果中，建议企业家应该能够理解客户满意度的需求，并为他们销售的产品创造利基。企业家应利用互联网，广播，电视，广告牌进行更多的营销促销，并确保无论在何处都能找到他们的客户。该研究明确了营销策略对所有组织的重要性，因为已经确认营销策略确实对企业家的发展产生影响。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号