Moderating Effect of Brand Awareness on Country of Origion and Brand Equity: A Study of Dg- Khan & Jampur Consumer’S

Sajid Iqbal

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Moderating Effect of Brand Awareness on Country of Origion and Brand Equity: A Study of Dg- Khan & Jampur Consumer’S

机译：品牌意识对原产国和品牌资产的调节作用：Dg-Khan和Jampur消费者研究

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The current study aims to investigate the relationship between country of origin and brand equity by incorporating moderating factor as brand awareness. The data is collected from consumers markets by using questionnaire. Thus, the study revealed significant relationship among country of origin and brand equity. Thus, brand awareness as moderator is also found significant between country of origin and brand equity. Key w ords: Brand Awareness, Brand Equity, Country of Origin, Questionnaire, Moderated, Significant.

机译：本研究旨在通过将调节因素纳入品牌知名度来调查原产国与品牌资产之间的关系。数据是通过使用问卷调查从消费者市场收集的。因此，该研究揭示了原籍国与品牌资产之间的显着关系。因此，在主持国和品牌资产之间也发现了作为主持人的品牌知名度。关键指标：品牌知名度，品牌资产，原产国，调查表，审核的，重要的。

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《Journal of Marketing and Consumer Research》 |2015年第1期|共3页
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Sajid Iqbal;
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中图分类市场学;
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1. Moderating Effect of Brand Awareness on Country of Origion and Brand Equity: A Study of Dg- Khan & Jampur Consumer’S [J] . Sajid Iqbal International Journal of African and Asian Studies . 2015,第1期

机译：品牌意识对原产国和品牌资产的调节作用：Dg-Khan和Jampur消费者研究
2. Moderating Effect of Brand Awareness on Country of Origin and Brand Equity: A Case of DG-Khan & Rajan Pur Districts [J] . Aniha Tehreem, Sajid Iqbal Nadeem Iqbal Journal of Marketing and Consumer Research . 2015,第1期

机译：品牌意识对原产地和品牌股权的调节效果 - 以DG-Khan＆Rajan Pur区为例
3. Consumer-based brand equity and top-of-mind awareness: a cross-country analysis [J] . Ulla Hakala, Johan Svensson, Zsuzsanna Vincze Journal of Product & Brand Management . 2012,第6期

机译：基于消费者的品牌资产和最高意识：一项跨国分析
4. DOES BRAND EQUITY MEAN BRAND EQUITY? AN EMPIRICAL STUDY OF CONSUMER BASED BRAND EQUITY AND FINANCIAL BASED BRAND EQUITY [C] . Thuy Nguyen, Charlene Dadzie, Arezoo Davari AMA Summer Educator s Conference . 2014

机译：品牌股票是否均衡品牌股权？基于消费者的品牌股权和金融品牌股权的实证研究
5. Do consumers want a "good" apparel brand? The effects of apparel brands' Corporate Social Responsibility (CSR) practices on brand equity moderated by culture. [D] . Woo, Hongjoo. 2013

机译：消费者是否想要“好”服装品牌？服装品牌的企业社会责任（CSR）做法对文化所主持的品牌资产的影响。
6. Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model [O] . Mudassir Husnain, Zanxin Wang, Petra Poulova, 2020

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机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

Moderating Effect of Brand Awareness on Country of Origion and Brand Equity: A Study of Dg- Khan & Jampur Consumer’S

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