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首页> 外文期刊>Journal of Marketing and Consumer Research >Determinants of Market Participation among Kocho Producers in Hadiya Zone, Southern Region, Ethiopia
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Determinants of Market Participation among Kocho Producers in Hadiya Zone, Southern Region, Ethiopia

机译：埃塞俄比亚南部地区哈迪亚地区小町生产者之间的市场参与决定因素

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摘要

Hadiya zone in southern region of Ethiopia has been known for enset farming. kocho is the major product of enset. In the study area, kocho have been perceived to have high market value, resulting in tradeoffs with staple food. Despite kocho market value, its market participation has not been studied and quantified. Therefore, this paper aims to determine the factors influencing market participation and marketed surplus of kocho. Data was obtained from a sample of 398 households selected using multistage sampling techniques. The data was analyzed using the descriptive statistics and Heckman two-stage model. The results showed that age, sex, access to market information, availability of labour, non/off farm income, farming experience, perception of kocho price, quantity of kocho and livestock holding had significantly influenced market participation decision and extent of marketed surplus. Based on the findings, the study suggest that offering farmers a fair price, encouraging the use of labour saving technology, availing market information services, building farmers’ experience, encouraging farmer’s livestock holding besides farming, and paying attention to female households are needed to increase kocho marketed surplus.
机译：埃塞俄比亚南部地区的Hadiya带以种植农业闻名。 kocho是enset的主要产品。在研究领域，人们认为kocho具有很高的市场价值，因此在主食方面需要权衡。尽管kocho具有市场价值，但尚未对其市场参与度进行研究和量化。因此，本文旨在确定影响kocho市场参与度和市场剩余的因素。数据是从使用多阶段抽样技术选择的398个家庭的样本中获得的。使用描述性统计量和Heckman两阶段模型分析数据。结果表明，年龄，性别，获得市场信息的机会，劳动力的可获得性，非/非农场收入，耕作经验，对kocho价格的认识，kocho的数量和牲畜持有量都显着影响了市场参与决策和市场剩余的程度。根据调查结果，该研究建议增加农民提供公平的价格，鼓励使用省力技术，利用市场信息服务，建立农民的经验，鼓励农民除耕种外还拥有牲畜并关注女性家庭。 kocho市场盈余。

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