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首页> 外文期刊>Journal of Service Science and Management >Online Trust: The Influence of Perceived Company’s Reputation on Consumers’ Trust and the Effects of Trust on Intention for Online Transactions
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Online Trust: The Influence of Perceived Company’s Reputation on Consumers’ Trust and the Effects of Trust on Intention for Online Transactions

机译：在线信任：感知公司的声誉对消费者信任的影响以及信任对在线交易意图的影响

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摘要

Trust is a basic ingredient in the creation, the evolvement and the conservation of a long-term relationship between suppliers and buyers. It is also a key differentiator in defining the success or failure of many e-business companies, in order to endorse the importance of online trust. In this paper we present a study on online trust in the B2C context. More specifically, we focus on the issues of perceived company’s reputation, online trust and intention for online transactions. The aim of this study is to examine if there is a positive relationship between perceived company’s reputation and on- line trust, and between online trust and consumer’s intention for online transactions.
机译：信任是供应商和买方之间长期关系的创建，发展和维护的基本要素。这也是定义许多电子商务公司的成败的关键因素，以认可在线信任的重要性。在本文中，我们对B2C环境中的在线信任进行了研究。更具体地说，我们专注于感知到的公司声誉，在线信任和在线交易意图的问题。这项研究的目的是检验在感知到的公司声誉和在线信任之间以及在线信任与消费者的在线交易意图之间是否存在正相关关系。

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