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首页> 外文期刊>Journal of Statistical and Econometric Methods >AMOS Based Analysis of User Satisfaction of Bike Sharing Services
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AMOS Based Analysis of User Satisfaction of Bike Sharing Services

机译：基于AMOS的自行车共享服务用户满意度分析。

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The first non-docking sharing-bikeprogram of the world appeared in China at the beginning of 2016 with theincreasing popularity of mobile payment, GPS and other technology innovations.As the competition among sharing-bike sector is getting fierce, the strategiesadopted by companies to battle for market share are limited to costly moneyburning schemes, i.e., to provide more bikes and offer less service charges.This study aims to explore an operationalizable business model on the basisthat the operating profit for bike-sharing companies is only sustainable withincreasing customer satisfaction. Data were collected from 346 sharing bikeusers using online questionnaire website. Three prominent factors, namely,safety and green transport, flexibility and convenience, and service andmaintenance are shown to significantly contribute to user satisfaction. Facilitatedwith AMOS, a structural equation model (SEM) was developed to quantify theexplaining powers of the identified factors as well as the overall model. Abusiness strategy founded on such results may grant more likelihood offinancial success, and is recommended to the industry.
机译：随着移动支付，GPS和其他技术创新的日益普及，世界上第一个非停靠共享自行车计划于2016年初在中国出现。随着共享自行车行业之间的竞争日趋激烈，公司采取的应对策略市场份额仅限于成本高昂的烧钱计划，即提供更多的自行车和提供更少的服务费。本研究旨在探索一种可操作的商业模式，其基础是共享自行车的公司的经营利润仅是可持续的，并且会提高客户满意度。使用在线问卷网站从346位共享单车使用者中收集数据。安全和绿色运输，灵活性和便利性以及服务和维护三个重要因素被证明对用户满意度有很大贡献。在AMOS的帮助下，开发了结构方程模型（SEM）来量化所识别因素以及整个模型的解释力。基于这样的结果的商业策略可能会带来更大的财务成功的可能性，因此被推荐给行业。

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