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首页> 外文期刊>Journal of Sustainable Development >Investigation of Obstacles and Strategies of Rural Tourism Development Using SWOT Matrix
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Investigation of Obstacles and Strategies of Rural Tourism Development Using SWOT Matrix

机译：基于SWOT矩阵的乡村旅游发展障碍与对策研究。

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Decrease in rural area's population and increase in the urbanity rate in recent years is a result of poverty and the absence of proper access to resources of welfare and livelihood services. Optimum usages of environmental, economical and production potentials of rural areas for improving income and welfare can be efficient in reaching the goal of reducing the rural immigration. Rural tourism is a part of tourism market and is a source of employment and income. Also it can be presented as a significant tool for the socio-economical development of rural areas. To recognize the guidelines in this study for tourism development in Kore Shahbazi and Tassouj as target tourism villages in Kohgiloye and BouyrAhmad province of Iran, the internal factors assessment (Strengths & weaknesses) and external factors (opportunities & threats) and SWOT matrix were used. In this study, bioenvironmental; tourism; economical; socio-cultural; and legal-political factors were used in performed analyzing. According to this consideration, six tourism development strategies were determined for each village. Protection of village recreational attractions(ST strategy), developing infrastructure for tourism and introducing village recreational attractions to attract tourist (WO strategy) nature, historic and religious tourism planning (SO strategy) and planning for attraction-based tourism (WT strategy) were determined as tourism development strategies in target villages. Also, developing flora, bio-environmental management of natural resources, infrastructure development, increase in employment capacity, immigration control and native cooperation development in planning were determined as rural development strategies which play an important role in implementation of the tourism development strategy in the area.
机译：近年来，由于贫困以及缺乏适当获得福利和生计服务的资源，农村地区的人口减少和城市化率上升。最佳地利用农村地区的环境，经济和生产潜力来提高收入和福利，可以有效地实现减少农村移民的目标。乡村旅游是旅游市场的一部分，是就业和收入的来源。它也可以作为农村地区社会经济发展的重要工具。为了认识到这项研究中关于Kore Shahbazi和Tassouj作为伊朗科基洛伊和BouyrAhmad省的目标旅游村庄的旅游发展指南，我们使用了内部因素评估（优势与劣势）和外部因素（机遇与威胁）以及SWOT矩阵。在这项研究中，生物环境;旅游;经济;社会文化进行法律分析。基于这种考虑，为每个村庄确定了六种旅游业发展战略。确定了乡村休闲景点的保护（ST策略），开发旅游基础设施和引入乡村休闲景点以吸引游客（WO策略），自然和宗教旅游计划（SO策略）以及基于吸引力的旅游计划（WT策略）作为目标村庄的旅游发展策略。同样，发展植物区系，自然资源的生物环境管理，基础设施发展，就业能力增加，移民管制和规划中的当地合作发展被确定为农村发展战略，在该地区实施旅游业发展战略方面起着重要作用。 。

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