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Expansion of Fairtrade Products in Chinese Market

机译：在中国市场扩大公平贸易产品

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The consumption of Fairtrade goods in the developed world has gained in popularity over the last two decades, but Fairtrade products have only recently entered markets in China. While Western consumers’ attitudes to consumption of Fairtrade products have been well studied, little attention has been paid to the arrival of such concepts to the Chinese domestic market. This paper aims to begin to fill this gap by investigating Chinese consumers’ level of awareness and understanding of the Fairtrade concepts and whether the level of willingness to pay extra for Fairtrade products is associated with consumers’ socioeconomic characteristics. This paper reveals that the current level of awareness and understanding of Fairtrade principles in China is low. The level of willingness to pay extra is not closely associated with income level but with level of awareness and understanding of Fairtrade principles.
机译：在过去的二十年中，发达国家对公平贸易商品的消费日益普及，但公平贸易商品只是最近才进入中国市场。尽管西方消费者对公平贸易产品消费的态度已经得到了很好的研究，但很少有人关注这种概念进入中国国内市场的情况。本文旨在通过调查中国消费者对公平贸易概念的认识和理解水平以及是否愿意为公平贸易产品支付额外费用的水平与消费者的社会经济特征相关联来填补这一空白。本文表明，目前中国对公平贸易原则的认识和了解水平很低。支付额外费用的意愿与收入水平并不紧密相关，而与对公平贸易原则的认识和理解水平密切相关。

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