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首页> 外文期刊>Journal of Theoretical and Applied Information Technology >A COMPARATIVE STUDY ON THE EFFECT OF CULTURAL DIMENSIONS ON SOCIAL CAPITAL AND LIFE SATISFACTION BETWEEN FILIPINOS AND KOREAN FACEBOOK USERS
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A COMPARATIVE STUDY ON THE EFFECT OF CULTURAL DIMENSIONS ON SOCIAL CAPITAL AND LIFE SATISFACTION BETWEEN FILIPINOS AND KOREAN FACEBOOK USERS

机译：文化维度对菲律宾人和韩国人脸书使用者社会资本和生活满意度的影响的比较研究

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摘要

Facebook is considered as the leading social network site that has attracted millions of users across countries. However, the motivations for using Facebook may differ with each country. Studies on the relationship between Facebook motivation, usage, social capital and life satisfaction have been conducted in a relatively limited context, such as within in a single country or a single demographic population. Although much research has shown significant results in their studies concerning SNS by just using one or two dimensions of Hofstede?s cultural dimension, taking out the other cultural dimensions may not really represent the whole cultural attributes of the samples. Comparative research about Facebook has had so much emphasis on comparisons between Western and Asian countries not much of two Asian countries. This study showed the influence of all of Hofstede?s cultural dimensions on to the motivation to use Facebook and the impact of their usage to their social capital and life satisfaction between Filipinos and Koreans. The 243 Filipino and 235 Korean respondents of the survey were processed using SPSS and AMOS. The findings of the study suggest that for Filipinos, the overall Hofstede cultural dimension has a significant influence on the identified motivations such as seeking friends, entertainment, information, convenience and social support. On the other hand for South Koreans, Hofstede cultural dimensions influence motivation such as seeking friends, information, convenience, and social support except entertainment. The study also reveals that the primary motivation for Filipinos to use Facebook is seeking convenience, information, entertainment, and seeking friends. Filipinos don?t see Facebook as a source for social support. While for South Koreans, their primary motivation to use Facebook is seeking social support, convenience, seeking friends and information. South Koreans do not perceive Facebook as a source of entertainment. Both Filipino and South Korean Facebook activity does enhance their overall social capital and life satisfaction, suggesting that uses and gratification has been attained through their Facebook engagement.
机译：Facebook被认为是领先的社交网站，吸引了数百万国家/地区的用户。但是，每个国家/地区使用Facebook的动机可能有所不同。关于Facebook动机，使用，社会资本和生活满意度之间关系的研究已经在相对有限的背景下进行，例如在单个国家或单个人口中进行。尽管许多研究仅通过霍夫斯泰德文化维度的一个或两个维度就对SNS进行了研究，但取得了重要成果，但是剔除其他文化维度可能并不能真正代表样本的整个文化属性。关于Facebook的比较研究非常重视西方国家和亚洲国家之间的比较，而没有两个亚洲国家比较。这项研究显示了霍夫斯泰德所有文化维度对使用Facebook的动机的影响，以及使用Facebook对菲律宾人和韩国人之间的社会资本和生活满意度的影响。使用SPSS和AMOS对243名菲律宾受访者和235名韩国受访者进行了处理。研究结果表明，对于菲律宾人来说，霍夫斯泰德的整体文化影响力对所确定的动机具有重要影响，例如寻求朋友，娱乐，信息，便利和社会支持。另一方面，对于韩国人来说，霍夫斯泰德的文化层面影响着动机，例如寻求朋友，信息，便利和社会支持（娱乐除外）。该研究还表明，菲律宾人使用Facebook的主要动机是寻求便利，信息，娱乐和寻求朋友。菲律宾人不会将Facebook视为社会支持的来源。对于韩国人来说，使用Facebook的主要动机是寻求社会支持，便利，寻求朋友和信息。韩国人不认为Facebook是一种娱乐来源。菲律宾和韩国的Facebook活动确实提高了他们的整体社会资本和生活满意度，这表明通过与Facebook的接触已经获得了使用和满足。

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